RAM (Radio Audience Measurement) measures the listenership of radio listeners. Advertisers, Radio Station Owners and Media Agencies use this service to plan their advertising and programming decisions.

RAM data is currently available for 4 key metros- Bengaluru, Delhi, Mumbai and Kolkata.

Possible Analytic Pillars:

  •   Understand top listeners.
  •   Profiling.
  •   Daypart analysis.
  •   Target mixture of the audience.
  •   Analyse cost-effectiveness of the radio as a medium.
  •   Campaign planning of actual reach v/s planned to reach.
  •   Provides station loyalty.