Notice Board

August 3rd, 2020
TAM AdEx is now releasing AdEx syndicated data (via the MAP dashboard) bi-weekly. You will receive data for all mediums today for the below mentioned dates.

To summarize:

MediaData Release till
TV1st August
Print*1st August
Radio29th July
Digital29th July

*Please note that the Print AdEx data is updated for 746 Publication editions (Digital & Physical copies).

Do connect with your TAM servicing team for any queries/clarifications.

May 7th, 2020
In these trying times for the media industry, we at TAM have taken the onus of making sure that the AdEx data is available at the least time lag so that you all can take informed decisions. Hence, our teams have worked from home at a record speed to manage releasing the data for all the 4 media. While we moved to a biweekly delivery for the syndicated data last month, today we have also released the Digital and Radio AdEx data till 2nd May 2020. The TV & Print AdEx data has been released for data till 5th May 2020. The Print AdEx data released today, is updated for 171 editions of the digital publications. We will continue adding more publications (digital formats) in future and keep you informed.

Our teams in client servicing are available for any queries and help. Do connect with them.

Stay safe and healthy.

May 4th, 2020
As communicated earlier, TAM AdEx is now releasing TV and Print AdEx syndicated data (via the MAP dashboard) bi-weekly. You will receive the ad monitoring syndicated data for TV & Print AdEx data today for data till 2nd May 2020. The Print AdEx data released today, is updated from 1st April for 171 editions of the digital publications. We will continue adding more publications (digital formats) in future and keep you informed.

To summarize:

TV & Print AdEx Week DaysRelease Day
Sunday to TuesdayThursday
Wednesday to SaturdayMonday


The Radio & Digital AdEx data will be released weekly on Thursday this week.

Stay safe and healthy

April 30th, 2020
We are ending the month of April 2020, with some good news. In our endeavor to provide gold standard ad monitoring data to the industry, we are now releasing TV and Print AdEx syndicated data (via the MAP dashboard) bi-weekly. Starting this week, the TV & Print AdEx data released on Thursdays will include data from Sunday to Tuesday and subsequently on Monday will have from Wednesday to Saturday.

To summarize:

TV & Print AdEx Week DaysRelease Day
Sunday to TuesdayThursday
Wednesday to SaturdayMonday


The Radio & Digital AdEx data will continue to be released weekly on Thursday.
Do note: Presently, Print AdEx data is for 134 digital publications.

Stay safe and healthy

April 26th, 2020


April 23rd, 2020
It is indeed a pleasure to inform you that we have almost regularized the AdEx data for TV, Radio and Digital. As committed on Monday, the TV AdEx data is available till 18th April 2020. You will also be receiving the AdEx data for Radio and Digital till 4th April 2020.

Print AdEx: as you are aware that owing to the lockdown and unavailability of physical copies at Baroda, we were able to report data only till 20th March 2020 for Metros and 18th March 2020 for Non metros.

We are happy to announce that we have resumed partial services of the Print AdEx. We are reporting AdEx data for all 134 publications that were available in a digital format till 7th April 2020.Please click here to view the publication list.

This herculean task of providing the industry with the AdEx Data for TV, Print, Radio and Digital would not have been possible without your support. Thank you.

Stay safe and healthy.

April 16th, 2020
In continuation to our week 14 data release as committed, we are pleased to inform you that the Week 15 data will also get released today. The data will be limited to TV AdEx with all channels from period Sunday, 5th April'20 to Friday, 10th April'20.

We are happy to inform you that our teams are working from home and TAM is committed to ensure uninterrupted services to all our clients. We now are steadily working towards getting the deliveries back to the original timelines. While the delay on releasing data for Radio, Digital and Print advertising is totally due to external factors, we are mobilizing solutions to start the services at the earliest. We do acknowledge all your support during the crisis that the world is going through and it's a big motivation for all of us at TAM to continue our battle to get back our services to normalcy.

A big thank you from all of us to you and your teams.

Stay safe and healthy.

April 9th, 2020
In continuation to our week 13 data release as committed, we are pleased to inform you that the Week 14 data will also get released today. The data will be limited to TV AdEx with all channels from Sunday, 29th Mar'20 to Wednesday, 1st Apr'20 and part data for 88 channels, as per this list, for the period ,Thursday, 2nd April'20 to Saturday, 4th April'20. The data for remaining channels for the period Thursday, 2nd April'20 to Saturday, 4th April'20, will be released subsequently on Monday, 13th April'20.

We are happy to inform you that our teams are working from home and we are committed to ensure uninterrupted services to all our clients. We now are slowly and steadily working towards getting the deliveries back to normalcy. We are also working towards getting back the releases of Radio, Digital & Print Advertising data, however, the delay is totally due to external factors which are beyond our controls. Our teams are working on solutions to get the releases done for these services too.

We do acknowledge all your support during this crisis time and it's a big motivation for all of us at TAM to continue our battle to get back our services to normalcy.

A big thank you from all of us to you and your teams.

Wishing everyone a Safe Stay & Work from Home.

April 2nd, 2020
As you are aware that India is been currently going through a 21-days lock-down situation (wef from March 25) as announced by Honourable Prime Minister on 24th March 20 for combating COVID-19.

This has also affected our RAM Diary Data Collections from Panel Homes as well as the production of Weekly Data.

Currently, Radio listener-ship data has been delivered till 14th March’ 20 (i.e. Wk 11).

Additional sets of Dairies are in place within the panel homes which would help us fetch data for period of week - 12 (15th March 2020 to 21st March 2020) & week - 13 (22nd March 2020 to 28th March 2020). These diaries will be collected and data processed, once the Lockdown is over on 15th April.

We will continue to update you on the RAM Data Reporting date for Wk 12 & Wk 13 at the earliest.

We shall keep you posted on the further developments in the week starting, 13th April 2020.

Continue Staying Safe at Home & we will continue to serve the best we can under the present circumstances.

April 1st, 2020
As you are aware, TAM has already released the Weekly AdEx Data for TV, Print, Radio & Digital for Wk 12 2020 (Week ending 21st March 2020) on 26th March 2020.

In our endeavor to provide uninterrupted AdEx data services to the industry, we are continuing our data release cycle this week as well. However, it will be limited to the TV AdEx data only for the present moment. The TV Adex Data for Wk 13 2020 is scheduled for regular release on 2nd April 2020 (Thursday). TV AdEx Data to be released on 2nd April will be for the period 22nd March 2020 (Sunday) to 24th March 2020 (Tuesday) only (for all TV channels). The remaining TV AdEx data from dates 25th March 2020 (Wednesday) to 28th March 2020 (Saturday) will be released subsequently on 6th April 2020 (Monday).

The entire exercise is being achieved via the work from home approach by the Baroda team in TV AdEx, given the lockdown situation. We hope to maintain the momentum with a plan to bring normalcy in data delivery dates very soon. We will also come back soon on the possible dates for release of Radio, Digital & Print Advertising. Thanking you for all your continued support.

Wishing everyone a Safe Stay & Work from Home.