Switch ON Data Monetisation
LV Krishnan
CEO
Sharan Sharma
Sr. VP - Measurement Science
Siddhartha Mukherjee
Business Head - Eikona,
Sr. VP - Corporate Communications
Ravi Ratanjankar
Head - Vigilance & Corporate Risk Mitigation
Prasad Walawalkar
Sr. VP - HR & AdEx India
Amit Bajpai
Head - Legal
Nitin Kamat
VP - Projects
Sajid Qureshi
Director - Measurement Science & Special Projects
A journey of over two decades in the world of Media Insights, LV & his team pioneered a range of Audience understanding information for the Media industry. He is today one of the most experienced and competent professionals in the Media Research arena. His contribution to the growth and understanding of data analytics for Programming & Marketing of Media Brands has significantly helped the blossoming of TV Media Industry in India. His vision is characterized by the belief that all harmonious research work will spark new insights that are bound to deliver ROI for businesses. He has been a speaker at Global Media Research Forums of ESOMAR & ARF and continues to be a Visiting Faculty in leading B-Schools across India. He is also a Strategic Advisor & Board member of a new Digital Startup. In the new age of IOT, VR & AI, his new vision for TAM is to become the Data Monetization company, with more focus on Hyper Local CI (Consumer Intelligence).
TAM has constantly underlined the importance of Intelligence from Audience Behavior & AIS data sets as a core delivery in a fast changing Media landscape. His objective is to amalgamate years of knowledge in the dissection of Video content consumption data powered by TAM's cutting edge technology. This will create a revolutionary process for dissemination of well targeted messages in Digital & TV Platforms and deliver Superior Experience and ROI to Advertisers & Platform Owners.
His Principle of Life:
There is never "The End". Every step is a "New Beginning".
Sharan joined TAM seventeen years ago in a business development role. He had no inkling then that he would get deeply interested in statistics and survey methodology; a testimony to the freedom that TAM gives its employees. With a desire for research excellence, Sharan founded the Measurement Science Department at TAM and took a sabbatical to complete a Masters in Applied Statistics from the University of Michigan (UofM), Ann Arbor.
Some of the research solutions created by Sharan & his team to solve some unique data & statistical challenges at TAM - e.g. the approach to detect interviewer falsification – have been globally recognized. Sharan is currently completing his Ph.D. in Survey Methodology from the University of Michigan where some part of his research deals with the subject of Interviewer Measurement error.
The journey at TAM has helped him appreciate not only the scientific and business needs of an Organization but also enabled him to view situations holistically. Importantly, thanks to Mr. LV Krishnan and the other amazing people at TAM, he has imbibed a 'peoples-approach' to managing tricky situations.
Sharan's hobbies include:
A big part of his out-of-work passions is in classical studies, especially in Vedic recitation, Sanskrit and Indian classical music. He also enjoys programming in R and LaTeX. He has a passion for photography.
His Principle of Life:
What goes around comes around.
Describe Indian media and marketing Industry in one line:
Lot of potential to make a difference!
What does TAM means to you?
Not just work. Family.
Siddhartha brings 19 years of work experience with roles such as Heading an Earned Media Measurement, Audit & Analytics Business, Setting up & Heading the Communications function for an Organization and working with global Communication Consultancies.
Siddhartha joined TAM Media Research in 2004 as its Head of Communications. In 2008, the management awarded him with the additional charge of heading & restructuring Eikona, the neutral & holistic Earned Media Measurement & Audit service of TAM Media Research. During this tenure, both as a Communications and Business Head, Siddhartha garnered a wide array of experience spanning-
a) Business Entrepreneurship
b) Paid, Earned & Owned Media Management
c) Earned Media Measurement, Research & Audit
d) The best part, bridging the Academic principles & concepts with the practical usages within the Industry.
As Eikona's Business Head, his team has brought about a sea change in the Principles and Construct of Earned Media/PR Measurement & Analytics in India. His team's dedication have delivered high quality data analytics that have made Heads of Communications and CXOs understand the opportunities and identify the clear differences between Earned Media Monitoring Vs its Measurement. This effort has created a steady increase in Eikona's client base.
On the Corporate Communications side, while stake holder engagement with and through media was the main stay, many multi-stakeholder Industry programmes like BLINK, MIM (Media Intellectuals Meet), Telepedia, Beats, Employee Engagement Programmes, Tie ups with Educational Institutes were some of the added highlights from his team.
Siddhartha has been a Speaker on Earned Media DATA & ANALYTICS by Industry platforms such as the Nielsen Annual Client Conference, Media Pulse, Exchange4media Conclave, PRCAI etc. He has also been on the jury of various Industry Award initiatives. Siddhartha is a regular Guest Author of articles for various Industry publications.
Siddhartha’s deep rooted interest in the subjects of Corporate Brand Reputation & Reputation Economy got him to undertake international training programmes by the globally renowned Reputation Institute.
Prior to joining TAM Media Research, Siddhartha worked in Communication Consultancies such as Burson-Marsteller, Hill & Knowlton, etc.
Siddhartha serves as a Guest Faculty of Media Schools. He lives in Mumbai.
Siddhartha's hobbies include:
Biking, Teaching, Writing, Swimming & Playing the Tabla
One liner on your Principle of Life:
Good luck is when opportunity meets preparation. It is nothing but residual!
One Liner on What Our Industry means to you:
Plenty of Silos, Endless Potential
One liner on what TAM means to you:
One of the Best places that bridges Academic & Practical Knowledge
Ravi Heads the Vigilance wing at TAM. He was an Assistant Commissioner of the Maharashtra Police and a veteran in law enforcement for more than 22 years. He has been lauded for excellence in service with the President's Medal. Ravi has an array of experience replete with stints in the CBI, Mumbai Crime Branch, Police Precincts in Mumbai, Naxalite Operations in affected districts and as a Specialized Investigator of Serious Fraud Cases. He is also an expert security analyst and thoroughly proficient with the legal & judicial process. Prior to joining TAM, he was the Vigilance Officer for HDFC Bank. Ravi has adeptly handled issues of security transgressions for TAM and deftly neutralized attempts at data violation. He believes in keeping an open line for client redressal and believes in complete commitment to addressing client concerns in matters related to data security.
Ravi’s hobbies include:
Likes reading, photography and watching old Hollywood movies.
His Principle of Life:
Stay steadfast, loyal and focused. Results and success will follow.
Describe Indian Media & Marketing Industry in one line:
Media is a dynamic, immortal expanse and the means to its research a limitless source of opportunity and entrepreneurship.
What does TAM mean to you?
A creator of the wisest data, an innovator in research, an enterprise with a never say die approach and a motivator of talent.
Prasad joined TAM in 2004. He brings in 25 years of experience in Human Resource (HR) management across companies from different sectors. A Post Graduate in Human Resource Management, Prasad has been responsible for setting up the HR Department within TAM, by Drafting & Implementing the various HR Policies & Procedures.
Improvement in Key HR performance indicators like Employee Attrition Rate, Employee Satisfaction, Employee Productivity & Performance; Prasad's initiatives has helped TAM maintain its high standards of Data Quality and Delivery. Automation of the HR systems - HRIMS (Information Management System), have helped the Organization manage both attendance and performance management in a smooth way. Additionally, the Compensation Survey and Benchmarking concepts for Performance-based Incentives, have effectively manage parameters such as Productivity and QC Targets.
Prasad's hobbies include:
Running marathon and photography
One liner on your Principle of Life:
Trust your own Ability to Excel and Work with Integrity
One Liner on What Our Industry means to you:
It is a fast growing, dynamic and knowledge based industry. Data insights help in driving businesses.
One liner on what TAM means to you:
People-centric Organization which provides an opportunity to Learn and Grow.
Nitin Kamat is the Vice President, Projects at TAM Media Research. He brings over 12 years of experience in the Media Research industry. His responsibilities include strategizing and implementing the Establishment Study, Return Path Data, Digital AdEx Projects and managing esteemed client accounts. Having joined TAM in 2005 as a Commercial Manager in the Finance Team, Nitin moved up the corporate ladder to head Projects in October 2016. His vast experience in areas of finance such as SOPs, Procurement, Administration, Compliance and proven Leadership, People Management and Organization Skills helped him smoothly transition to leading the Projects Division in the company.
Nitin is a Commerce Graduate from Mumbai University. He started his career in the pharmaceutical sector working for companies such as Anzalp Pharmaceuticals and Princeps Pharmaceuticals for around 8 years.
Nitin’s hobbies include:
He has been Passionate about Driving since an early age. His recent interests include Trekking and running Marathons. Biking on Royal Enfield to Ladakh someday is on his bucket list.
His Principle of Life:
Keeping it Simple and maintain a Positive Approach.
Describe Indian Media & Marketing Industry in one line:
Media and Market Research is a dynamic industry with far reaching impact and influence which provides businesses with a powerful tool to analyze and target the right audience.
What does TAM mean to you?
TAM Media Research is a company that provides learning opportunities and a supportive environment to explore, perform and helps achieve your career goals.
Sajid joined TAM in 2000. This was the time when data from a panel based audience measurement, using People Meter technology, was still getting established in the Industry. Sajid enjoyed stints across various arenas of TAM, with initial focus on helping clients resolve queries & problems related to software & data. Gradually, with better knowledge on Industry needs, his focus shifted towards bringing improvised techniques in Validation as well as new technologies to micro-manage the People Meter Panel health. Thus, his involvement in Measurement Science for almost the next full decade helped the TAM Client Service teams decode the ever changing Audience behavior in a simplistic way which in turn helped clients plan their business strategies better.
Sajid also overlooks the Establishment surveys for the Audience Panel, including the latest RPD Panel, QNR design, Automation of detecting data Outliers in Data Validation exercise, New Software testing's & release of Annual Universe estimates/updates.
What does TAM mean to you?
TAM is like a second home, where he spends maximum time of the day.
