EIKONA

Eikona is a neutral and holistic PR/Earned Media Measurement & Audit service. Accredited Full Time Member of AMEC - International Association for Measurement and Evaluation of Communication.

Eikona is the only service provider in India which offers customized PR Measurement (and NOT Monitoring) services. It acts as the MIS for the Corporate Communications & PR Machinery covering the widest and deepest Media spectrum across Print, TV, Online News & Social Media.

Eikona offers a wide range of third party solutions aimed at helping Client Organisations plan their PR/Earned Media Initiatives, Optimise Communications Budgets, conduct neutral “Post Campaigns” Audits and conclude with Corporate Brand Reputation Analytics and Advisory. It basically help create value for the PR agency, showcase tangible results that PR brings to the organisation and the kind of monetization PR gets to the business thereby creating top of mind brand recall for the brand.

Set up in 2004 Eikona’s partnership has nurtured long standing relationships with an array of Clients across industry verticals, in India and Europe. Its services have helped Top Management, plan and audit their Communications' initiatives aimed across Customers & Consumers, Employees, Trade, Investors, Policymakers and the Social Ecosystem (CSR) at large.

Man power & Technology involved:

The process of Content analytics is for about 40% dependent on man power and 60% on technology through Optical Character Recognition, a Series of software’s for hunting the right news, uploading, storage analytics etc. As part of the process raw data is collated and analysed at Baroda and it is then presented to the clients through the client servicing team. The data output shared with the clients mainly help them in planning, benchmarking, showcasing the value created by PR etc.

With the largest monitoring and analytics infrastructure in Asia, Eikona’s audit & advisory services undertake in-depth study of the multi-media spectrum covering Newspapers, Magazines, TV News Channels, Websites/ Portals and the Social media.

Eikona renders high quality service because of its 4 key internal pillars:

  • Expertise in Global trends
  • State-of-the-art Infrastructure & Technology
  • Specialised talent pool for monitoring, analysing and servicing
  • Holistic understanding of 360 degree communication tools covering Earned, Paid & Owned Media

Partnership:

The average number of years for which a client associates with Eikona is for about a tenure of 8 to 10 years. With the way the industry has been growing, in the next 5 years, this earned media industry service is sure to be providing all data solutions and advisory to everything pertaining to the earned media and PR.