Eikona is a GloCal convergence of Research and Audit services offering a wide range of third party solutions aimed towards helping Client Organisations plan their PR/Earned Media Initiatives, Optimise Communications Budgets, Conduct neutral “Post Campaigns” Audits and conclude with Corporate Brand Reputation Analytics and Advisory.
Set up in 2004 as a specialised service focusing on PR/Earned Media Analytics by TAM Media Research (a JV between Nielsen (India) Pvt. Ltd. and Kantar Media Research), Eikona’s partnership has nurtured long standing relationships with an array of Clients across industry verticals, in India and Europe. Its services have helped the Top Management plan and audit its Communications' initiatives aimed across Customers & Consumers, Employees, Trade, Investors, Policymakers and the Social Ecosystem (CSR) at large.
With the largest monitoring and analytics infrastructure in Asia, Eikona’s audit & advisory services undertake in-depth study of the multi-media spectrum covering Newspapers, Magazines, TV News Channels, Websites/ Portals and the Social media.
Eikona renders high quality service because of its 4 key internal pillars:
- Expertise in Global trends
- State-of-the-art Infrastructure & Technology
- Specialised talent pool for monitoring, analysing and servicing
- Holistic understanding of 360 degree communication tools covering Earned, Paid & Owned Media