Digital AdEx

ADEX India, a division of TAM Media Research, now offers huge width & depth in Digital Advertising as well as analytics data. With this addition, ADEX India service offering gets fortified with a 360 degree view of Indian advertising scenario beyond Print, TV and Radio.

Services Offered:
  • Customised Category & Brand level Ad Data
  • Subscription to Full Digital Ad data (weekly/monthly/annually)
  • Subscription to Full Digital Ad creative campaign
  • Subscription to Full Digital Campaign Alerts


Deliverables:
  • Digital AdEx provides the largest coverage of Advertising with around 3000 Digital Publishers.
  • Digital AdEx is the only database to give you a comprehensive coverage of Advertising delivered across 4 Digital platforms – Mobile, Tablets, Desktop & Laptop for all types of Ads - Display Banner, Video & Text.
  • Digital AdEx is the only platform providing information to advertisers about their Ads being streamed on the right content aimed at the right TG, thus ensuring that the safety concern of the Content streamed with advertiser’s video Ad is addressed.
  • Digital AdEx also powers data insights by further breaking Ads delivered to Audience thru Programmatic or regular (Direct) Ad buys.
  • Digital AdEx data is synchronized with TV, Print & Radio by mapping data across Categories, Advertisers & Brands, thus providing a holistic picture of client's advertising activity across all the 4 mediums, thereby helping with a 360 degree competitive advertising analysis.

Quick Facts:
  • Reports AdEx data from across 3000 Publishers.
  • Provides a comprehensive coverage of Advertising delivered over all 4 Digital platforms – Mobile, Tablets, Desktop & Laptop for all types of Ads – Display Banner, Video & Text.
  • Measures 28 Super Categories across ~ 400 Product Groups.
  • Around 6000 Unique Advertisers available on Digital Media (equivalent to Radio & TV)
  • Reports Direct as well Programmatic Advertising.


Our Subscribers:
Our subscriber base range from different categories such as:
  • Advertisers
  • Media Agencies
  • Digital Agencies
  • OTT Platforms
  • Digital Publishers
  • Print Publications
  • Radio Broadcasters


Indian Advertising Industry Fact Sheet:
  • Overall Ads Spends estimated to be around Rs. 70,000 Crores in 2018 and is growing at around 10-13% annually.
  • Share of Digital activity is estimated to be at 15% of the total Ad pie
  • Digital has been increasing at an annual growth rate of 30% for the past 2 years which is higher than any other medium.
  • Ad spends across mediums from 2016 to 2018 are:
    Share of Estimated Ad Spends Across All the Mediums (₹ in Crores)
    MediaYR 2016YR 2017YR 2018
    TV25,35027,96131,596
    Print17,47217,77918,437
    Digital7,3009,49012,337
    OOH2,7502,9423,389
    Radio2,2402,4192,782
    Cinema560670806
    Total55,67161,26369,349

For more details please write to: digitaladex@tamindia.com