CRISP

CRISP - Consumer Reviews & Influencer Sentiments for Brand Performance, as the name indicates, is an evolution from Eikona's Brand Sentiment analysis on Digital Platforms. The product is about analysing Consumer Reviews and Sentiments on e-platforms. It provides a cloud-based business solution, essential for marketing, product management, business development, and customer service teams at Client's end.
The AI-enabled software analyzes millions of customer reviews, online opinions, and offline pieces of unstructured data to deliver experience-related insights and intelligence. From Clients perspective, they will be able to monitor and manage their own company's customer experiences with their Brands and to maintain a view of what customers are saying about Competition. To simplistically put, it captures the consumer reviews and opinions from multiple sources like e-commerce, websites, surveys, etc. and allow the client to derive meaningful, actionable insights.
The AI-enabled software analyzes millions of customer reviews, online opinions, and offline pieces of unstructured data to deliver experience-related insights and intelligence. From Clients perspective, they will be able to monitor and manage their own company's customer experiences with their Brands and to maintain a view of what customers are saying about Competition. To simplistically put, it captures the consumer reviews and opinions from multiple sources like e-commerce, websites, surveys, etc. and allow the client to derive meaningful, actionable insights.

The data is packaged in a robust, intelligence analytics tool to help Decode Consumer Sentiments in the Indian marketplace. The product is specially crafted for marketers to gauge and understand the actual consumer reviews/sentiments and augment the consumer-product connect. It answers the need of today - to understand the need and qualitative views of the product user and improvise customer satisfaction so as to further build Brand affinity and a loyal consumer.
Key highlights of the Product:
- Multidimensional Interactive Dashboards
- New Product Launch Analysis
- Periodic Insights Report
- Customer Satisfaction (CSAT) Report
- Net Promoter Score (NPS) Analysis
- Ecommerce alerts
All the above are based on the consumer reviews and opinions from multiple sources like e-commerce, websites, surveys, etc.
The product can help Marketer's in following ways:
- Understand the gaps in product promise vs. actual consumer sentiments
- Reviews and plan communication accordingly
- Product feedback via reviews to help in faster resolution

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