CRISP - Consumer Reviews & Influencer Sentiments for Brand Performance, as the name indicates, is an evolution from Eikona's Brand Sentiment analysis on Digital Platforms. The product is about analysing Consumer Reviews and Sentiments on e-platforms. It provides a cloud-based business solution, essential for marketing, product management, business development, and customer service teams at Client's end.

The AI-enabled software analyzes millions of customer reviews, online opinions, and offline pieces of unstructured data to deliver experience-related insights and intelligence. From Clients perspective, they will be able to monitor and manage their own company's customer experiences with their Brands and to maintain a view of what customers are saying about Competition. To simplistically put, it captures the consumer reviews and opinions from multiple sources like e-commerce, websites, surveys, etc. and allow the client to derive meaningful, actionable insights.