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TV Industry is gearing up for Digitisation in four metros and subsequently All India. TAM Media Research, being the industry data provider has been ready to measure all the changes in the TV consumption behaviour during this transition period from Analog to Digital and post that.
We have started ‘TAM –DAS Knowledge Zone’ to address all the queries from the media industry related to digitisation. Please refer to ‘Know More’ section for detailed information about TV Viewership measurement in digital scenario. Post that in case you have any queries then please visit ‘Ask Us’ section and post your questions to us. |
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Industry Guide - Ready for DAS!
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Joint Media Release |
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TAM Suspends Ratings Data for 2 months to ensure smooth transition from Analogue to Digital
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TAM - DAS Release Oct 18, 2012 - 2 |
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Industry arrives at a Consensus, Requests TAM to Temporarily Defer TV Viewing
data of All India market for 9 weeks starting Oct 7, 2012
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