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| Bringing in the future : Measuring In-Stadia and In-Channel advertising! | ||||||||||
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Thank you for reading this note. We are sure that this will be a beneficial usage of time, as we believe that in this era of financial scams, SPONSORSHIP MONIES HAVE BEEN CRIMINALLY UNACCOUNTED. |
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The science of In-Stadia Monitoring can make a dramatic difference to the Brands media evaluations :
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If one were to analyze the findings of the FIFA World Cup, Pepsi has the maximum GRP's in terms of TVC's. However, if one were to account the Non-TVC's, then Coke gains the advantage in the cola wars. |
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FIFA On - Ground Promotions |
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| Brand | Seconds | |||||||||
| Thoshiba | 3922 | |||||||||
| Fuji Films | 3624 | |||||||||
| Gillette | 3236 | |||||||||
| Adidas | 2661 | |||||||||
| JVC | 2271 | |||||||||
| Philips | 2119 | |||||||||
| Yahoo | 1873 | |||||||||
| Hundai | 1863 | |||||||||
| Grand Total | 35328 | |||||||||
Top 15 Brands : Round 16 to Finals |
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Ground Elements* |
TV Comercials |
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| Brand | GRP | Brands | GRPs | |||||||
| Thoshiba | 2495 | Pepsi | 322 | |||||||
| Fuji Films | 2335 | Akai Black Belt | 299 | |||||||
| Gillette | 2144 | Ten Sports P P | 285 | |||||||
| Adidas | 1853 | Sansui Core series | 254 | |||||||
| JVC | 1580 | Kenstar Tumble Top | 248 | |||||||
| Philips | 1506 | Videocon Bazzon | 214 | |||||||
| Yahoo | 1369 | Master Card | 181 | |||||||
| Hundai | 1338 | Rupa Euro Briefs | 162 | |||||||
| X Fuji Xerox | 1206 | Suzuki Fiero | 131 | |||||||
| Master Card | 1091 | LG Golden Eye Series TV | 128 | |||||||
| Budwiser | 1013 | DSP Merril Lynch | 112 | |||||||
| Coca Cola | 960 | Hundai Car | 108 | |||||||
| Mc Donalds | 838 | Prudential ICICI | 99 | |||||||
| Avaya | 741 | Onida TV | 97 | |||||||
| FIFA World cup.com | 451 | Bajaj Pulsar | 90 | |||||||
| GRP (TG-CS4+) | GRP (TG-CS4+) | |||||||||
| * Ground Element GRPs can be Downweighted by visibility Factors | ||||||||||
| All Copy Rights Reserved To TAM Media Research | ||||