This Second feature from TAM Sports-dedicated to Indian Premier League (IPL): 2009 Season; includes an indepth study on advertising and brings out nuances of advertising both in stadia and commercial, and draws comparison between both the seasons.

This feature presents a complete measure of Audience response, Onscreen and Instadia Advertising and Media Coverage (PR) earned by IPL and shows the similarities and parallels during both IPL I and II Seasons in a simple, easy to read format. We have continued with the Special Section (from Season I feature) on the exposure for each of the franchises as well as the celebrities that were associated with IPL 2009 Season.

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The special feature on IPL Season 1, gives a comprehensive measure of audience response, advertising on and within (Sports Sponsorship) the event and media coverage (PR Dynamics) earned by IPL. A special section focusing on the exposure for each of the franchises as well as the celebrities that were associated with IPL 2008 Season.

By putting across this comprehensive information at your fingertips in an easy to read format, TAM Sports intends to assess and bring the finer nuances and examine the dynamics of Sports marketing in IPL.

A preview of the same is available on this website.