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The special feature on IPL Season 1, gives a comprehensive measure of
audience response, advertising on and within (Sports Sponsorship) the event
and media coverage (PR Dynamics) earned by IPL. A special section focusing
on the exposure for each of the franchises as well as the celebrities that
were associated with IPL 2008 Season.
By putting across this comprehensive information at your fingertips in an
easy to read format, TAM Sports intends to assess and bring the finer
nuances and examine the dynamics of Sports marketing in IPL.
A preview of the same is available on this website.

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