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About the Product: Every time you wanted to strategize for your ad campaign, you would have been rattled with questions like these but never found answers - Which competitor advertised on what brand, what were the spends like, which market was the ad campaign for, what was the time schedule, was it on a Terrestrial TV channel or Cable & Satellite, was it on a woman’s regional magazine or on premium newspaper or was it a mix of both, was it a brand promotion or sales promotion, what was the positioning and what the creative was. And importantly…why can’t I get this Ad ‘Intelligence’ in real time. We had sensed this need of yours. We are pleased to announce the launch of Ad Venture – an advertising intelligence package which provides media schedules of brands with the creatives of the ad campaign – be it on Cable & Satellite TV Channels, Terrestrial Channels, regional, local and national newspapers and magazines. The first of its kind in India, Ad Venture is an advertising intelligence package that will cover over 50 important product categories and answer all questions an advertiser, like you, may come up with. Interestingly, this unique value addition allows you to get insights not only of the Indian market but also from six other countries namely Australia, Singapore, Thailand, Indonesia, Philippines, Malaysia through a global tie-up with AC Nielsen. Ad Venture will give you monthly updates on above and equip you to keep close track of competition and the market. |
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