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TAM Newsletter - Regional News Channels living upto their promise in Andhra :
The last one year has witnessed a lot of activity in the News channel arena. However, the heartening fact for the news broadcasters is that the quantum of news telecast and the consequent news viewing presents a classical case of economics, wherein increased supply has been matched by a rise in demand. With increase supply (read launch of news channels), the time spent on News channel viewing has also registered an increase at an all-India level.
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- The Euro final viewership had a skew of 80:20 in favour of the males as compared to the FIFA final that had an almost equal viewership split between male and female viewers
- The profile of viewers for the Euro final was more upscale as compared to the FIFA final with 70% SEC A & B viewers as compared to nearly 50% for the latter
- Mumbai accounted for 70% of the total 6-metro viewership for the recently held Men's Wimbledon final.
- 50% of viewership for the Wimbledon Men's final came from SEC-A
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The TV viewership share of the three metros - Delhi, Kolkata and Mumbai combined contribute heavily towards Television advertising pie. Therefore, it is important to understand how these metros behave in terms of their Viewership patterns. We at TAM Media Research tried to do examine as to how Mumbai, Kolkata and Delhi behave when it comes to watching television. The analysis below has been done for the last 26 weeks - 6 months approx.
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The Railway Budget presented by Shri Laloo Prasad Yadav on August 6, 2004 recorded the largest Viewership than any other Railway Minster in the last three years. Let's see the extenmt to which the 'L' factor influenced Viewership.
Stated as under is the Viewership trend of the live telecast of railway budget in 6 metros indexed on 2002
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TAM Media Research, the TV Ratings Company, today released an exhaustive and thought provoking study on media viewership and spends on the recently held Elections 2004. The study reveals an exceptional spurt in the viewership levels of News Channels as compared to other genres for the specified period. The study has released patterns both on the Viewership and ad spends trends across the 4 weeks of the Elections starting April 18, 2004. The analysis is on the basis of aspects like total time spent, news channels Viewership with other genres and makes comparisons with the viewership trends of other key incidents like September 11 and Parliament attacks, Gujarat earthquake etc.
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