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The basic, easy-to-use, speedy interface to the TAM Viewership data. Since its launch, the software has been addressing ever changing needs of complete spectrum of entities in the media industry viz. Broadcasters, Media Specialist Agencies, Producers, Advertisers. |
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Media X*press Architecture |
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Channels, Programmes |
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Cost Efficiencies |
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Audience Understanding |
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Trends, Planning |
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CPRPs, Profiling |
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Buying, Loyaity |
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Optimizations |
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Events on TV |
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Market Forcast |
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Stock Eval |
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Company Evaluvations |
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Performance |
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Audience Behaviour |
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Sales, Marketing |
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Programming |
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Distribution |
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TVR Linked Deals |
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Sales |
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Benchmarks |
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The software boasts a series on 27 analysis modules, which can be used for different combinations of Target Audiences, Markets and Time Periods. One would be able to answer complex questions in a matter of few clicks. |
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For example;
What were the top 10 programs on top performing channels for the last two weeks for Males 15 years and above in Hindi Speaking Markets? |
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