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AdEx India has been observing various trends in the field of Ad Spends, creatives and innovations for the last four decades. One of interesting trends it as observed is the growing intensity of Festive Ad Creatives. Every year, festive seasons bring in newer and much more evolved use of signage, logos, pictures, names, language etc. that go a long in making that creative successful. Be it a Dussehra, Durga Puja, Onam or Diwali, every creative reflects wonderful innovation.
In our continued effort to bring in every possible value addition to the industry, here’s bringing you a heart touching rendition - in the form of a CD collection - of festive creative during 2004.
Note:
Ad Campaigns include sponsored festival articles, features, supplements etc.
Creatives have not been captured for Local and Retail advertising.
The periods have been is mentioned on the CD for which creative have been captured
Sr. |
Festival Name |
Period |
Unique Creatives |
1 |
Onam |
1st Aug'04 to 31st Aug'04 |
1831 |
2 |
Independence Day |
1st Aug'04 to 15th Aug'04 |
1532 |
3 |
Rakshabandhan |
1st Aug'04 to 30th Aug'04 |
776 |
4 |
Janmashtmi |
1st Aug'04 to 7th Sept'04 |
203 |
5 |
Ganesh Chaturthi |
16th Aug'04 to 27th Sept'04 |
1732 |
6 |
Dusshera/Durga Puja |
16th Sept'04 to 22nd Oct'04 |
3809 |
7 |
Diwali |
16th Oct'04 to 14th Nov'04 |
6290 |
8 |
Chirstmas |
1st Dec'04 to 25th Dec'04 |
1562 |
9 |
Makar Sankrati/Pongal |
16th Dec'04 to 15th Jan'05 |
894 |
10 |
Republic Day |
1st Jan'05 to 26th Jan'05 |
Ongoing |
11 |
Holi |
1st March'05 to 26th March'05 |
Yet to Captured |
12 |
Ugadi/Chetichand/Gudi Padwa |
16th March'05 to 9th April'05 |
Yet to Captured |
Front end Software: A fully customized software developed to making it easier for the user that will enable viewing of clips and data schedule of any festival by using the various advanced filter options.
The new version is power packed with the features like:
- Viewing creatives/data in a specified time period
- Viewing all unique creatives
- Viewing creatives through 6 filters (category, advertiser, brand, Festival, publication and nature)
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