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| All about Establishment Surveys - Fourth in the India Peoplemeter Update series ( new ) | |||||
As the name suggests, the Establishment Survey (ES) establishes a number of facts about the survey universe that are needed for the establishment and continuous running of the TAM panel. The ES sample is often designed in multiples of the proposed or existing TAM panel size. Typically for an already existing panel, the size of the ES is six to eight times the TAM panel size. For a fresh panel, this figure typically is ten to twelve times the design TAM panel size. This means for a panel of 5000 homes, the ES sample size should roughly be about 60,000 homes. This of course will increase should one expect more depth of analysis and projectability from the ES and the eventual TAM panel. |
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| Read more: Pdf Document |  |
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| AAAI and TAM bring you FAQs on CAS : | |||||
Ever since the CAS bill was passed in the parliament in December 2002,
there have been various changes in its form and implication. Through
these developments, TAM has been providing the industry the latest
knowledge on CAS and its impact by way of newsletters and presentations. In the course of our interactions, we were requested by AAAI (the Association of Advertising Agencies of India) to bring out a document that could serve as a ready reckoner to the most common questions that one faces on CAS and its measurement by TAM. This Update, part of the India Peoplemeter Update series, is meant to confirm the various processes that TAM will undertake as part of measuring the new television world brought about by CAS. |
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Read more: Pdf Document |
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| India Peoplemeter Update II | |||||
The original expansion plan presented by TAM to the Research Design Sub-Committee (RDSC) and the Technical Committee (TC) envisaged not only a broader coverage (more markets) as compared to the present panel but also a deeper coverage by covering the Less than 0.1 Mn. urban/semi-urban population stratum. After extensive meetings with the RDSC and the TC, the total sample size for this coverage - ~ 100% urban India was calculated at 5800 homes.
While the ultimate aim is to get to the above coverage, feedback received by TAM indicated that this is best done in stages. |
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Read more: MS Word Fomat |
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An update on the new Peoplemeter service |
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The consolidation of the existing Peoplemeter services - TAM and INTAM - was announced in November 2001. Since then, the Joint Industry Body’s (JIB) Technical Committee (TC) was reconstituted under the chairmanship of Mr. B.V.Pradeep of Unilever. The Technical committee constituted two core groups to study two important aspects of the service – The Research Design and User Software. While the Software sub-committee conducted a user survey and recommended the common user software to the TC, the Research design sub-committee (RDSC) held several meetings with the service on sampling, reporting and other research design aspects. The document given is a summary of the decisions taken in consultations with the Research design sub-committee (RDSC) as well as the action steps taken by the service in agreement with the JIB TC. |
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Read more: MS Word Fomat |
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| All Copy Rights Reserved To TAM Media Research | ||||