“Perceptions are what you create, WE map it”.

Media relations and media coverage continue to hold prominence in influencing public perceptions. Having said that, doesn’t this automatically steer us to the need for effectively measuring the media initiatives and draw analysis that will shape our business strategies better? Needless to say, it is the key messages emanating out of each editorial that decides the future of a brand/corporate identity’s mindshare.

Eikona PR Measurement , a highly specialized Media Measurement and Evaluation unit of TAM Media Research, has been doing just that. Set up almost 4 years ago by ACN ORG MARG as Media Monitor, the business moved to TAM early this year.

Eikona PR Measurement's task is complex and specialized considering that it has to qualify the tonality of editorial stories appearing on a Company or Brand! With a specialized team consisting of experienced professionals from the field of Public Relations, Journalism, Advertising and Industry Analysts, Eikona PR Measurement's prowess in measurement and analysis is backed with Knowledge and Technical partnership with Media Measurement Limited (MML), United Kingdom . MML, today, is one of the pioneers in the science of measuring PR effectiveness in many of developed markets including Europe and North America .

For further information, Please get in touch with us on : (91-22) 66531244
E-mail : eikonaprtrack@tamindia.com