A joint venture company between AC Nielsen & Kantar Media Research/ IMRB, TAM Media Research is the TV Viewership analysis firm of India. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure through its division AdEx India. It exists in the PR Monitoring space through another division – Eikona PR Measurement.

The viewership cell runs what is one of the largest Peoplemeter TV Panels in the World with Approx 30,000 sample individuals representing all the Class-I towns (towns with population more than 100,000) polled every week for their Viewership habits! This division measures television Viewership of audiences for the 300-plus TV stations operating in India.

TAM has won accolades at various International Research and Communications seminars, some of the recent being ESOMAR – Asia Pacific Conference in Shanghai & WAM Conference in Geneva in 2004. In March 2005, TAM India again hoisted the Indian Flag when it won accolades for another research paper presented at the ESOMAR Conference in Tokyo, Japan. This was followed with the Best Paper award at the WAM 2005 conference in Montreal in June