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NewsLetter Topics |
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AdEx Analysis: Advertising of Airlines Sector in TV grew by 89% in Jan-Apr '09 compared to Jan-Apr '08 |
June 26 2009 |
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AdEx Analysis: On overall TV advertising, TV Ad volumes of F&B Sector and Personal Care seen a rise during Q1 '09 compared to Q1 '08 - Part 2 |
June 15 2009 |
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AdEx Analysis: TV advertising during Q1 '09 grew by 20% compared to Q1 '08; 'F & B' Sector had the max share |
June 5 2009 |
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AdEx Analysis: In TV advertising, Telecom Sector advertising seen a decline during Jan - Mar '09 as compared to Jan - Mar '08 |
May 26 2009 |
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AdEx Analysis: TV Ad Volumes of Financial Sector grew by 3% during FY 2008-09 compared to FY 2007-08 |
May 25 2009 |
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AdEx Analysis: In last 10 years, Number of Brands advertised on TV grew by 82% during 2008 compared to 1999 (Part -2) |
May 11 2009 |
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AdEx Analysis: Special Overview on TV advertising over the last 10 years - Part 1 |
May 6 2009 |
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AdEx Analysis: Advertising of Soaps Category in TV increased by 43% during 2008; Priyanka Chopra had the max share of Celebrity Endorsements |
May 4 2009 |
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AdEx Analysis: In advertising of Celebrity Endorsements in 2008, SRK had endorsed for maximum number of advertisers on TV |
April 28 2009 |
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Overall TV advertising of Two Wheelers saw a growth of 18% in 2008; Top 10 advertisers contributed 99% share |
March 17 2009 |
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Personal Care Sector advertising on TV grew by 22% during the year 2008; contributed 18% to overall TV Advertising |
March 5 2009 |
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Automobile Sector advertising grew by 20% on TV during 2008 |
Feb 25 2009 |
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Consumer Durables Sector advertising on TV rose by 9%; 'Water Purifiers/Filters' was the Top category in 2008 |
Feb 17 2009 |
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In 2008, F& B Sector advertising in TV grew by 17%; 'Beverages' was the Top Category |
Feb 09 2009 |
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Radio Promotion on TV grew by 16% in overall TV advertising in 2008 - Part 2 |
Feb 03 2009 |
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Overall TV advertising rise by 26% in 2008 compared to 2007 - Part 1 |
Jan 29 2009 |
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In Overall TV advertising during Jan-Sep '08, Cellular Phone Service category had the maximum ad volumes |
Dec 15 2008 |
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TV advertising of Properties / Real Estate category see a rise of 34% during Jan-Aug '08 compared to last year |
Dec 02 2008 |
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Telecom Sector advertising on TV grew by 99% during Jan - Aug '08 compared to last year |
Nov 21 2008 |
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Advertising of Internet Portals on TV grew by 7% during Jan - Jul '08 compared to last year |
Nov 14 2008 |
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'Shampoos / Conditioners' category has witnessed 65% growth in TV advertising during Jan - Jul '08 |
Nov 06 2008 |
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In the Celebrity Endorsements during H1 '08, 'Shahrukh Khan' endorsed for highest number of advertisers on TV |
Oct 31 2008 |
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In TV advertising of Passenger Vehicles, there was a growth of 28% during Jan - July '08 compared to previous year |
Oct 20 2008 |
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In TV advertising of Consumer Durables, 'Air Conditioners' garnered 22% share of overall Consumer Durable advertising |
Oct 14 2008 |
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In the Biscuits category of advertising, TV ad volumes grew by 25%, Parle Products was the top advertiser during Jan-Jun'08 |
Oct 07 2008 |
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Advertising of Confectionaries Sector grew by 8% during H1 '08 over H1 '07 |
Sep 30 2008 |
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In Oral Hygiene advertising, 'Colgate Dental
Cream' had the max avg advertising frequency in TV during H1 '08 |
Sep 23 2008 |
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In Mobile Phone Advertising on TV, 'Nokia
Corporation' leads with 52% share during Jan-Jun '08 |
Sep 16 2008 |
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Advertising of 'Motorcycle' dominates under 'Two Wheelers' category on TV during H1 '08 |
Sep 08 2008 |
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In overall TV advertising, Print Promotion increased by 16% during Jan - Jun '08 compared to previous year - Part II |
Aug 12 2008 |
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In TV advertising, 'Cellular Phone Services' was the top category advertised during H1 '08 - Part I |
Aug 04 2008 |
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In the Soaps Category of advertising in TV, Avg Ads / Day increased by 14% during Jan - May '08 |
July 23 2008 |
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Cellular Phone Services TV advertising grew by two times during Jan - May '08 compared to the same period in '07 |
July 18 2008 |
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TV Advertising of Domestic Airlines saw a 28% rise in Avg Ads/Day during Jan-May '08 |
July 08 2008 |
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TV advertising of Education sector saw a rise of 48% during Jan-May '08 compared to previous year |
July 02 2008 |
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Air Conditioner advertising saw a growth of 49% on TV during Jan-Apr '08 compared to Jan-Apr '07 |
June 27 2008 |
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Ice Creams advertising on TV increased by 15% during Jan-Apr '08 compared to Jan -Apr '07 |
June 23 2008 |
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In Beverage Industry, 'Minute Maid Pulpy Orange' topped the chart of new beverage brands launched on TV during 2007 |
June 13 2008 |
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In TV, Advertising of Radio & Print Promotion increased during Q1 '08 compared to Q1 '07 |
June 5 2008 |
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Summer Cool categories saw a growth of 27% in TV during Jan-Apr '08 compared to Jan-Apr '07 |
May 26 2008 |
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'Cellular Phone Service' category leads in TV advertising during the 1st quarter of 2008 |
May 16 2008 |
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Advertising of 'Financial Industry' saw a growth of 34% in TV in 2007 |
Apr 29 2008 |
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SRK, Amitabh and Shweta tiwari were the top 3 celebrities with max no. of advertisers |
Apr 08 2008 |
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Personal Care Industry saw 23% rise in TV advertising in 2007 |
Mar 18 2008 |
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Retail sector advertising on TV seen a rise of 8% in 2007 as compared to 2006 |
Mar 11 2008 |
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In IT Sector, Laptops contributed maximum share of 43% in TV |
Mar 04, 2008 |
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Real Estate advertising seen a growth of 73% in TV during 2007 over 2006 |
Feb 26, 2008 |
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Telecom sector has seen a rise of 61% in TV advertising during 2007 over 2006 |
Feb 12 2008 |
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‘Wrigleys' was at number at number one position in the Exclusive advertisers list on TV during 2007 –
Part 2 |
Feb 05, 2008 |
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'Food & Beverages' sector leads in TV advertising during 2007 – Part 1 |
Jan 29, 2008 |
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Nearly 60% share of Automobile ad pie contributed by the top 5 advertisers during 2007. |
Jan 22, 2008 |
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'Life Insurance' advertising on TV grew by 72% during 2007 compared to 2006 |
Jan 15, 2008 |
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Top 10 categories accounted for 71% share of F&B sector ad pie during 2007 |
Jan 08, 2008 |
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Consumer Durables did maximum advertising during month of October across both year 2006 and 2007. |
Dec 31, 2007 |
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News Channels contributed 61% of ad volumes on Non Live Cricket Programs. |
Dec 11, 2007 |
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Mobile Phones advertising on TV saw a growth of 10% during Jan-Oct '07 |
Dec 04, 2007 |
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Chocolates advertising spends in TV marked 31% growth in 2005 compared to 2004 |
Jan 24 2006 |
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Entertainment Zones advertising decreases 49% in Jan–Nov’05 compared to same period of 2004 |
Jan 03 2006 |
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