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NewsLetter
Topics |
Date |
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Print advertising of Airlines Sector seen maximum contribution from 'International Airlines' during 2009 |
May 21 2010 |
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Print advertising of Soaps Category up by 108% during 2009 |
May 17 2010 |
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'Two Wheelers' Sector seen a 4% growth in Print advertising during 2009 |
May 07 2010 |
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Print advertising of 'Personal Care' sector grew by 31% during 2009 compared to 2008 |
April 29 2010 |
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Print advertising of 'Consumer Durables' increased by 9% during 2009 compared to 2008 |
April 22 2010 |
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'Automobile Sector' seen a growth of 7% in Print advertising during 2009 compared to 2008 |
April 15 2010 |
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Overview on the Top 3 Sectors of Overall Print advertising in 2009 - Part 2 |
April 08 2010 |
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Overall Print advertising grew by 3% during 2009 compared to 2008 - Part 1 |
Mar 25 2010 |
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Overall Print Advertising during last 10 years (2000 vs 2009) Part 2 |
Mar 12 2010 |
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Overall Print Advertising during last 10 years (2000 vs 2009) |
Mar03 2010 |
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Facts and Figures of Print Advertising in 2009 |
Feb 18 2010 |
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OTC Sector advertising in Print have seen a growth of 31% during Jan-Oct '09 compared to Jan-Oct '08 |
Feb 05 2010 |
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Print advertising of 'Loans' category increased by 52% during Jan-Sep '09 compared to Jan-Sep '08 |
Jan 19 2010 |
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Chocolates advertising in Print increased by 129% during Jan-Sep '09 compared to Jan-Sep '08 |
Jan 08 2010 |
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Advertising Trends in Print during Jan - Sep '09 (Part 2) |
Dec 16 2009 |
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AdEx Analysis: In Overall Print Advertising, 'Education'remains the top sector during Jan-Sep '09 (Part 1) |
Nov 20 2009 |
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AdEx Analysis: 'Television sets' category had the maximum share of Consumer Durables Print ad pie during Jan-Jul '09. |
Oct 08 2009 |
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AdEx Analysis: In Automobiles Sector advertising, Sales Promotion ad campaigns garnered 57% share of overall Automobile ads during Jan-Jul '09 |
Sept 30 2009 |
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AdEx Analysis: In 'Oral Hygiene Sector', five new brands advertised in Print during Jan-Jun '09 compared to previous year |
Sept 21 2009 |
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AdEx Analysis: Print Innovative Ad layouts grew by 4 times during the 1st half of 2009 compared to 2008 |
Sept 8 2009 |
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AdEx Analysis: In overall Print Advertising, 'Education and Services Sector' seen a growth during H1 '09 - (Part 2) |
August 20 2009 |
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AdEx Analysis: Print Advertising of Air Conditioners was maximum in Non Metro Newspapers during Jan-May '09 |
August 13 2009 |
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AdEx Analysis: In the Overall Print advertising during H1 '09, 'Education' was the top Sector (Part -1) |
August 11 2009 |
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AdEx Analysis: In Beverages Sector advertising in Print, 'Tea' Brands saw max advertising during Jan-May '09 |
6 August 2009 |
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AdEx Analysis: Advertising of Ice Cream in Print declined by 37% during Jan-May '09 compared to last year |
August 3 2009 |
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AdEx Analysis: In Print advertising, Metro Newspapers contributed for 54% share of overall Travel & Tourism sector during Jan-May '09 |
July 20 2009 |
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AdEx Analysis: In Print advertising of
'Summer
Cool' Category, 'Air Conditioners' had the highest share of advertising
during Jan - Apr '09 |
July 13 2009 |
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AdEx Analysis: Print advertising of
Confectionaries sector grew by 107% during Jan-Apr '09 compared to last
year |
July 3 2009 |
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AdEx Analysis: International Airlines seen a
growth of 23% in its Print ad volumes during Jan-Apr '09 compared to
Jan-Apr '08 |
June 26
2009 |
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AdEx
Analysis: In Overall Print Advertising, 'Educational Institutions' with
71% share led the advertising of 'Education Sector' in Print during Q1
'09 - Part 2 |
June 15
2009 |
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AdEx
Analysis: In Overall Print advertising, 'Education' was the top sector
closely followed by 'Services' sector during Q1 '09 - Part 1 |
June 8 2009 |
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AdEx
Analysis: 'Telecommunication Services' contributed for more than 80%
share of overall 'Telecom Sector' advertising in Print during Q1 '09 |
June 5 2009 |
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AdEx Analysis: In Print advertising,
Financial Sector advertising was maximum during the 4th Quarter of the
FY 2008-09 |
May 25 2009 |
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AdEx Analysis: In last 10 years, the overall
Print Advertising, the number of brands advertised increased by 10
times in 2008 - Part 2 |
May 25 2009 |
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AdEx Analysis: Special Overview on Print
Advertising over the last 10 years - Part 1 |
May 7 2009 |
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AdEx
Analysis: Print advertising of Soaps Category in 2008 was more in Non
Metro Newspapers followed by Metro Newspapers |
May 5 2009 |
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AdEx
Analysis :In Print Innovative Ad layouts, Food & Beverages led
with 26% Share during 2008 |
April 30
2009 |
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AdEx Analysis: Shampoos/Conditioners
advertising in Print witnessed 1.2 times rise during 2008 compared to
2005. |
April 16
2009 |
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In Overall Print advertising of Personal
Care Sector, 'Ratan Ayurvedic Sansthan' was No.1 advertiser during 2008 |
March 10
2009 |
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In Automobile Sector, Number of Automobile
advertisers in Print grew by 4% during 2008 |
Feb 27 2009 |
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Advertising of Consumer Durables in Print
declined by 21% in 2008 compared to 2007 |
Feb 20 2009 |
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In Overall F&B Sector, 'Packaged
Foods' garnered 28% share of advertising in Print in 2008 |
Feb 11 2009 |
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In Print advertising, Properties / Real
Estate Category grew by 9% during Jan-Aug '08 compared to '07 |
Dec 11 2008 |
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In
Print advertising of Telecom Sector, 56% of overall ads were for 'Brand
Promotion' followed by Sales Promotion |
Nov 26 2008 |
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Print advertising of Internet Portals grew
by 89% during Jan-Jul '08 compared to Jan-Jul'07 |
Nov 18 2008 |
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In Print advertising of
'Shampoos/Conditioners', Non Metro Newspapers had the largest
advertising share; 61% rise in overall Ad Volumes |
Nov 11 2008 |
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During
H1 '08, Print Innovation seen a rise of 32% in the usage of Innovative
ad layouts; F&B sector had the max share |
Nov 04 2008 |
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In Print advertising of Passenger Vehicles,
Ad Volumes saw a growth of 12% during Jan to Jul 08 |
Oct 23 2008 |
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In Print advertising of Consumer Durables,
'Television sets' had the largest share during H1 '08 |
Oct 14 2008 |
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Print
advertising of Biscuits Category grew by 6%, 'Surya Food and Agro Pvt
Ltd' leads in Print advertising during H1 '08 |
Oct 10 2008 |
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Confectionaries Sector advertising in Print
grew by 17% during H1 '08 compared to H1 '07 |
Oct 03 2008 |
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Oral Hygiene Category was highly advertised
in Non Metro Newspapers during H1 '08 |
Sep 25 2008 |
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In 'Mobile Phone' advertising in Print
during Jan-Jun '08, Maharashtra leads in advertising of Mobile Phones |
Sep 18 2008 |
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Print Advertising of 'Two Wheeler' was
skewed more towards Non Metro Newspapers during H1 '08 |
Sept 10
2008 |
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In
Overall Print advertising, TV & Radio Channel Promotion grew by
29% and 73% respectively during H1 '08 compared to H1 '07 |
Sept 01
2008 |
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In overall Print Advertising, 'Educational Institutions' topped the
category during H1 '08 - Part I |
Aug 06 2008 |
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In the Soaps Category of advertising in
Print, North Zone Publications had the largest share among the Zones
during Jan - May '08 |
July 30
2008 |
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Cellular Phone Services Print advertising
dropped by 25% during Jan - May '08 compared to the same period in '07 |
July 21
2008 |
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Print Advertising of Domestic Airlines
during Jan - May '08 seen a high rise in the month of March |
July 14
2008 |
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In Print Advertising of Education Sector
during Jan - May '08, Tamil Nadu leads amongst all states |
July 07
2008 |
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Air Conditioners advertising in Print had a
share of 63% in Non Metro Newspapesr during Jan - Apr '08 |
June 30
2008 |
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Share of Ice Cream advertising was high in
Non Metro Newspapers during Jan-Apr'08 |
June 25
2008 |
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For the Beverages advertising, 'Tea'
Category had used max Print Innovative ad layout in 2007 |
June 18
2008 |
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In
Print advertising, promotion of radio channel was twice during Q1 '08
compared to Q1 '07 |
June 10
2008 |
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Advertising
of Summer Cool brands skewed towards Non Metro Newspapers during
Jan-Apr '08 |
June 02,
2008 |
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During
Q1 '08, 'Social Advertisements' leads in Print advertising - Part 1 |
May 20,
2008 |
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Advertising of Financial Industry in TV
peaks during the last Quarter of 2007 |
May 08,
2008 |
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'Publications/Books' category had used maximum number of Innovative
shapes in Print |
Apr 14,
2008 |
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‘Properties/Real Estates' with 33% share leads in Services sector
advertising in Print during 2007 |
Apr 04,
2008 |
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'Ratan Ayurvedic Sansthan' topped the advertisers list of Personal Care
Industry in Print during 2007 |
Mar 20,
2008 |
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Retail Sector
advertising in Print increased by 25% in the 2nd half of 2007 |
Mar 13,
2008 |
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Top
10 IT advertisers contributed 71% share
in Print during 2007 |
Mar 06,
2008 |
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South Zone publications had the largest
share of Properties/Real Estate ad pie in
2007 |
Feb 28,
2008 |
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Domestic
Airlines garnered 69% share of Airline sector advertising in Print
during 2007 |
Feb 21,
2008 |
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Print
advertising of Telecommunication Equipments grew by 57% in 2007 |
Feb 14,
2008 |
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Radio
Channel Promotion grew by 20% whereas TV Channel Promotion grew by 2%
in Print during 2007 – Part 2 |
Feb 07,
2008 |
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'Education'
sector leads in Print advertising during 2007 – Part 1 |
Jan 31,
2008 |
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Compared to 2006, 35%
increase in Automobile advertisers in Print during 2007. |
Jan 24,
2008 |
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‘Life Insurance’ shared 76% of advertising in Print during 2007 |
Jan 17,
2008 |
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'Tea'
had the largest slice of the F&B
advertising pie on Print during 2007 |
Jan 10,
2008 |
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More than 60% of the Consumer
Durable advertising was done on Non Metro Newspapers |
Jan 03,
2008 |
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‘Dabur
India Ltd’ used highest number of innovative ad layout on Print during
Jan-Nov ‘07. |
Dec 27,
2007 |
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Non
Metro Publications lead with 53% share of overall ad pie of Newspapers
– Part 1 |
Dec 13,
2007 |
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Overall 166 new models of
Mobile Phones were advertised on Print during Jan-Oct '07. |
Nov 29,
2007 |
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Newsletter on print
advertising - Part 2 |
Nov 21,2007 |
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Just
7% rise in Chocolates advertising spends
in Press in 2005 compared to 2004 |
Jan 25,
2005 |
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Biscuits
advertising spends grew 62% in the year 2005 compared to 2004 |
Jan 11 ,
2005 |
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Entertainment Zones advertising grew 55% during Jan – Nov ’05
compared to Jan-Nov ’04 in Press |
Jan 04 ,
2005 |
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Shopping Malls advertising rose 44% during Jan–Nov ’05
compared to Jan-Nov ’04 in Print |
Dec 28,
2005 |
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11% dip in Washing Machine
advertising spends in Press in 1st three quarters of 2005 compared to
that of 2004 |
Dec 14,
2005 |
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Just
1% rise in Tooth Pastes advertising
spends in Press in 1st three quarters of 2005 compared to that of 2004 |
Dec 07,
2005 |
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Toilet
Soaps advertising spends dipped 50% across Jan-Sept’05
compared to Jan-Sept’04 |
Nov 30,
2005 |
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Milk Beverages
advertising dipped 48% in Jan-Sept’05 that of Jan-Sept’04 in Print
Medium |
Nov 23,
2005 |
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Instant
Mix advertising rises 4% during Jan-Sept’05 compared to
the Jan-Sept’04 in Print medium |
Nov 16,
2005 |
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Readymade Garments
advertising spends rises 23% in Print medium in 1st three quarters of
2005 compared to that of 2004 |
Nov 09,
2005 |
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Coffee
advertising spends twice in Jan-Sept’05 that of Jan-Sept’04 in Print
Medium |
Nov 02,
2005 |
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Cold
Cream advertising dipped by 14% during Jan-Sept’05
compared to the Jan-Sept’04 in Print medium |
Oct 26,2005 |
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Mineral
Water advertising grew by 20% in the 1st half of 2005
compared to the 1st half 2004 in Print |
Oct 19,2005 |
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Landline Phone Service
advertising on Print medium up 72% in the 1st half of 2005 compared to
the 1st half 2004 |
Oct
12,2005 |
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Properties/Real
Estates advertising register 46% rise during 1st half of
2005 compared to that of 2004 |
Sept
28, 2005 |
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Branded Jewellery
advertising on Print medium grew by 66% in the 1st half of 2005
compared to the 1st half 2004 |
Sept
21, 2005 |
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