Thursday, 18th February, 2010

• Top 10 Category on TV contributed 27% to the total advertising pie in 2008 and 2009
• In TV advertising, 8 out of the Top 10 categories of 2008 repeated in 2009 with two new additions
  Two Wheelers and Tooth Pastes Category replacing Corporate/Brand Image and Cellular Phones Category
• Owning to Recession, Corporate/Brand Image declined its advertising in 2009 thereby focusing more on product advertising

• While in 2009, on an average Toilet Soaps Category advertised 4228 Ads/Day on TV, it was interesting to see, Lifebuoy Total and Dettol Soaps are on the Top 3 Brands advertised, given that 2009 promoted Health Awareness Campaign 

• In 2009, TV advertising of Toilet Soaps Category was shared between Regional and National Channels contributing a share of 70:30

• In the Top 5 Regional Share, Marathi channels led with 22% share followed by Telugu and Tamil with 16% share each

• In the Top 3 Brands of Cellular Phone Service, Airtel topped the cellular phone services followed by Vodafone and Idea
• In 2009, on an average Cellular Phone Service Category advertised 2755 Ads/Day

• TV advertising of Cellular Phone Service category was skewed more towards National Channels with a share of 62% and Regional share of 38%

• In the Regional Share split, Tamil channel contributed 18% followed by Marathi and Telugu Channels with 16% and 15% respectively

• National Rural Health Mission was the Top brand advertised followed by Dept of Information & Public Relation and Ministry of Health & Family Welfare
• In 2009, on an average Social Advertisement Category advertised 1899 Ads/Day

• Advertising of Social Advertisement Category was skewed more towards Regional Channels with a share of 65% and National Channels with 35%

• Social Advertisements was highly advertised in Hindi channels contributing a share of 25% followed by Punjabi channels with 15%

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)