Tuesday, 11th March, 2008

  
 Highlights :

  • Retail sector witnessed 8% growth on TV advertising during 2007 compared to 2006.
  • High advertising in Retail sector during the 4th quarter across 2006 and 2007.
  • ‘Independent Retailers’ led with 84% share of overall advertising share of Retail sector on TV during 2007.
  • ‘Subhiksha Trading Service Ltd' was the number one advertiser in Retail sector during 2007.
  • ‘Subhiksha Mobile' topped the chart of new launches in Retail sector on TV during 2007.
 
This week, AdEx India analyzes the advertising trends in Retail Sector advertising on TV during 2007.

The Retail Sector is further divided into Independent Retailers, Retail Categories and Display Shop segments. Shops like the Adani stores, Pantaloons etc. form the Independent Retail category. The Display shop category consists of all the display retail shops like A to Z Footwear, Afia Travels etc. Local retailers of companies for e.g. retailers of Samsung refrigerators are classified as the Retail categories.

Volume Growth in Retail sector

 

Quarterly advertising share of Retail Sector on TV

  
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  • During 2007 Retail sector advertising on TV seen a rise of 8% compared to last year.
  • During the 2nd half of year 2007, advertising in the Retail sector increased by 42% compared to the 1st half of the same year.

Share of Segment of Retail Sector

  

Rank shift of Top advertisers in 2007

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  • During 2007, Independent Retailers and Display Retail shops shared the Retail sector ad pie in the ratio of 84:16.
  • Retail categories accounted for a meagre share of 0.2% of overall Retail sector advertising in TV during 2007.
  • Compared to 2006,3 advertisers leaped maximum places to be in the top 10 advertisers list of 2007 .(i.e. namely ‘Subhiksha Trading Service Ltd’ , ‘Univer Cell’ and ‘Kalanji Store’)
  • 3 of the top 10 advertisers in 2007 maintained their ranks as in 2006. Wherein ‘Kala Zone Silk Mills Surat' was the only Display Retail shop.

New Retail Outlets advertised on TV during 2007

  

Frequency of ads/day of Independent Retailers & Display Retail shops

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  • During 2007, the top 10 list of new outlets of Retail sector comprised of 3 of the Independent Retailers for Mobile phones.
  • Independent Retailers advertised more than 4 times per day on TV compared to Display Retail Shops in 2007.
 

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com