Tuesday, 26th February, 2008

Highlights :

Real Estate Industry advertising has seen a growth of 73% in TV advertising during 2007 over 2006.
Real Estate category advertising contributed maximum share of 91% compared to other segments.
‘Arun Dev Builders Ltd' and 'Suncity Projects Ltd' shared the 1st rank in the Real Estate advertisers list during 2007.
Real Estate firms saw a rise of 74% in average ads/day on TV during 2007 as compared to 2006.

	This week, AdEx India analyzes the advertising trends in Real Estate Industry advertising on TV in 2007

Volume Growth in overall Real Estate Industry

Quarterly advertising trend on TV

During 2007, Real Estate Industry saw a growth of 73% on TV compared to 2006.

During 2007, Q2 and Q3 accounted for more than 55% share of overall ad pie of Real Estate Industry on TV.
Real Estate advertising has seen a drop during the last quarter of 2007 compared to 2006.

Share of other Segment and Real Estate category 2007

Volume Growth in Real Estate category

During 2007 Real Estate advertising had the largest share of 91% followed by Public Issue advertising with 8% share.
Top 3 Real Estate firms which came up with Public Issue in 2007 were 'DLF Group', 'Omaxe Ltd' and 'HDIL'.

Maximum growth of 3 times in Real Estate firms advertising on TV during 2006 over 2005.

Top Advertisers of Real Estate on TV

New Advertisers of Real Estate sector on TV

‘Arun Dev Builders Ltd' and 'Suncity Projects Ltd' shared the 1st rank whereas ‘M-tech Developers Pvt Ltd’ & ‘Omaxe Ltd’ had close competition for the 2nd rank during 2007.

‘Vigneshwara Developers Pvt Ltd','I R B Infrastructure Ltd' and 'Puravankara Project' were the top 3 new advertisers of Real Estate category on TV during 2007.

Average Ads/Day for the Real Estate players on TV

Real Estate firms saw a rise of 74% in average advertising frequency on TV during 2007 compared to 2006.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com