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Monday, 8th March, 2010
Highlights :

  • 6 times increase in number of advertisers in Print during Jan-Sep ‘09 over 2000.
  • The number of exclusive advertisers in Print has increased by 7 times during Jan-Sep‘09 over 2000.
  • 4.5 times growth in number of brands advertised in Print during Jan-Sep‘09 over 2000.
  • ‘Banking/Finance/Investment’ was the only sector to maintain its rank in the Top 10 list of sectors of 2000 and Jan-Sep’09 in Print.
This week, AdEx India analyzes the advertising advertising in Print during last 10 years (2000 vs 2009*).
 

Inventory of Print Advertising

  

Count of Advertisers in Print since 2000

Count of Exclusive advertisers in Print since 2000

  
  Click here to enlarge:
  • Compared to 2000, highest increase in count of advertisers in Print was during 2008 i.e. 646%.
  • Maximum increase in count of exclusive advertisers in Print was during 2008 compared to 2000.
 

Sector Performance in Print

Count of Brands in Print since 2000

Share of Top 10 Sectors of 2000 over the years in Print

Click here to enlarge   Click here to enlarge
  • Highest growth in count of brands in Print was during 2008 compared to 2000 i.e. 519%
  
  • Share of the Top 10 sectors of 2000 in Print was more than 60% from 2004 to 2007.
  • Whereas the share of Top 10 sectors of 2000 in Print during 2008 and Jan-Sep ‘09 was less than 60%.

Top 10 Sectors of Jan-Sep ‘09 in Print and its Rank in 2000
Click here to enlarge   Click here to enlarge
  • Education sector displaces Durables sector in Print during Jan-Sep ’09 compared to 2000.
  • Compared to 2000, Retail and Personal Accessories and Personal Healthcare sector entered in the Top 10 list of Jan-Sep ‘09.
  • 7 sectors were common among the Top 10 sectors of 2000 and Jan-Sep ‘09 which were ’Education’, ’Services’, ‘Banking/ Finance / Investment’, ‘Auto’, ‘Durables’, ‘Corporate/Brand Image’ and ’Media’.
for more Details on the Categories covered under the Sectors

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Sr.Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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