Tuesday, 18th March, 2008

  
 Highlights :

  • Personal Care Industry witnessed 23% rise in TV advertising during 2007 compared to 2006.
  • 'Personal Hygiene' segment garnered a high share of 43% of overall Personal Care Industry advertising on TV during 2007.
  • 'HUL' leads in the Personal Care Industry advertising on TV during 2007.
  • 'Ponds Age Miracle' was the number one in the new brand launches of the Personal Care Industry on TV during 2007.
 
This week, AdEx India analyzes the advertising trends in Personal Care advertising on TV during 2007.

Volume Growth in Personal Care Industry

 

Segmentation of Personal Care Industry

 
Click here to enlarge   Click here to enlarge
   
  • Compared to 2004 Personal Care Industry saw a rise of 125% in TV advertising during 2007.
  • During 2007 Personal Care Industry accounted for 18% share of overall TV ad pie.
  • Personal Care Industry saw maximum advertising of 43% under 'Personal Hygiene' segment followed 'Hair Care' and 'Personal Healthcare' segment with 26% and 16% share respectively during 2007.

Share of categories of Personal Care Industry

  

Top Advertisers in Personal Care Industry

Click here to enlarge   Click here to enlarge
  • Top 10 categories share aggregates to 63% of overall Personal Care Industry advertising.
  • Top 10 list of categories was a mix of 4 categories under ‘Personal Hygiene’ segment and 3 under ‘Hair Care’ segment.
  • Top 10 advertisers accounted for 66% share of overall Personal Care Industry advertising on TV during 2007.
  • ‘HUL','Paras Pharmaceuticals Ltd' and 'Colgate Palmolive India Ltd' were the top 3 advertisers in Personal Care Industry during 2007..

New brands of Personal Care Industry advertised on TV

  

Share of Personal Care Industry (Regional vs National channels)

Click here to enlarge   Click here to enlarge
  • During 2007 the top 10 new brands list of Personal Care Industry saw 5 brands from ‘Personal Hygiene’ segment and 3 were ‘Skin care’ products.
  • 5 out of top 10 new brands belonged to 'HUL' and 2 brands each were of 'Ponds India' and 'Paras Pharmaceutical Ltd' during 2007.
  • Personal Care Industry advertising on National and Regional channels in the ratio of 56:44 during 2007.
 

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com