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Thursday, 18th March, 2010
Highlights :  Overall TV Advertising

  • 31% rise in TV ad volumes during 2009 compared to 2008.
  • ‘Food & Beverages’ was the top sector in TV advertising during 2009.
  • High share of advertising under ‘Toilet Soaps’ category on TV during 2009.
  • ‘HUL’ was the number one advertiser on TV during 2009.
  • ‘Ponds White Beauty’ was the most advertised new brand on TV during 2009.
This week, AdEx India analyzes the advertising trends in TV during 2009.
 

Overview of TV Advertising

  

Volume Growth of TV advertising during 2009

Share of Sector in TV advertising during 2009

 
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  • During 2009, TV advertising recorded a growth of 31% compared to same period in 2008.
  • Top 10 sectors accounted for 59% of overall TV advertising share during 2009.’Food & Beverages’, ‘Personal Care/Personal Hygiene’ and ‘Services’ were the top 3 sector on TV during 2009.

Contribution of Top Categories in TV advertising during 2009

Key Advertisers on TV during 2009

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  • During 2009, 26% share contributed by the Top 10 categories in overall TV ad volumes. Top 3 categories on TV were ’Toilet Soaps’, ‘Cellular Phone Service’ and ‘Social Advertisements’ during 2009.
 
  • ‘HUL’, ‘Reckitt Benckiser (India) Ltd’ and ‘Coca Cola India Ltd’ were Top 3 advertisers on TV during 2009.

New Brands advertised on TV during 2009

Share of National vs. Regional Channels during 2009
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  • ’Ponds White Beauty’ , ‘BSNL 3G’, and ‘Tata DOCOMO’ were the top 3 new brands advertised on TV during 2009.6 of the top 10 new brands belonged to ‘Personal Care/Hygiene’ sector and 2 brands each were of ‘Cellular Phone Service’ category and ‘Auto’ sector on TV during 2009.
  • During 2009, National and Regional channels shared the overall TV ad volumes in the ratio of 53:47.
for more Details on the Categories covered under the Sectors

Watch out for the sequel of the Newsletter which will include micro level analysis for the Top 3 sectors advertised on TV i.e. Volume growth of the Sector on TV, Contribution of the Categories and the Key Advertisers of the Sector…...

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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