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Friday, 26th March, 2010

  
 
  Highlights: TV Advertising - Part 1  
 
  • 31% rise in TV ad volumes during 2009 compared to 2008.
  • ‘Food & Beverages’ was the top sector in TV advertising during 2009.
  • High share of advertising under ‘Toilet Soaps’ category on TV during 2009.
  • ‘HUL’ was the number one advertiser on TV during 2009.
  • ‘Ponds White Beauty’ was the most advertised new brand on TV during 2009.
  Highlights: TV Advertising (Top 3 Sectors) - Part 2  
 
    F & B
  • TV advertising of ‘Food & Beverages’ grew by 45% during 2009 compared to 2008.
  • ‘Aerated Soft Drinks’ was the top category under ‘Food & Beverages’ sector advertising on TV during 2009.
  • ‘Coca Cola India Ltd’ was the number one advertisers of ‘Food & Beverages’ brands on TV during 2009.
    Personal Care/Personal Hygiene
  • During 2009, TV ad volumes of ‘Personal Care/Personal Hygiene’ sector grew by 64% compared to 2008.
  • High advertising share of ‘Toilet Soaps’ category on TV during 2009.
  • ‘Hindustan Unilever Ltd’ was the top advertiser under ‘Personal Care/Personal Hygiene’ sector on TV during 2009.
    Services
  • 20% rise in TV ad volumes of ‘Services’ sector during 2009 compared to 2008.
  • ‘DTH Service Providers’ had the maximum advertising share of ‘Services’ sector on TV during 2009.
  • ‘Tata Sky Ltd’ topped the advertisers list of ‘Services’ sector on TV during 2009.
 
This week, AdEx India analyzes the advertising trends in TV during 2009.
       

Snippets of Top 3 Sectors on TV

  
       

Volume Growth of F&B sector on TV during 2009

  
  Click here to enlarge:
   
  • During 2009, TV ad volumes of ‘F&B’ sector recorded growth of 45% compared to 2008.

Share of F&B categories on TV during 2009

 

Top Advertisers of F&B sector on TV during 2009

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  • ‘Aerated Soft Drinks’ with 19% share was the top category under ‘F&B’ sector advertising on TV followed by ‘Milk Beverages’ and ‘Chocolates’ category at 2nd and 3rd place with 10% and 9% share respectively during 2009.Top 10 categories contributed for 73% share of overall TV ad volumes of ‘F&B’ sector during 2009.
  • ‘Coca Cola India Ltd’, ‘Cadburys India Ltd’ and ‘Pepsi Co’ were the top 3 advertisers on TV during 2009.Top 10 advertisers share aggregates to 72% of overall advertising share of ‘F&B’ sector on TV during 2009.

Volume Growth of Personal Care/Personal Hygiene sector on TV

  

Share of Personal Care/Personal Hygiene categories on TV during 2009
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  • Compared to 2008, 64% rise in TV ad volumes of ‘Personal Care/Personal Hygiene’ sector on TV during 2009.
  • ‘Toilet Soaps’ category had the maximum share i.e. 38% of overall advertising share of ‘Personal Care/Personal Hygiene’ sector on TV during 2009.’Tooth Pastes’ and ‘Fairness Creams’ with 15% and 13% share occupied 2nd and 3rd place in the top 10 category list of ‘Personal Care/Personal Hygiene’ sector on TV. Top 10 categories share aggregates to 90% of overall advertising share of ‘Personal Care/Personal Hygiene’ sector on TV during 2009.

Top Advertisers of Personal Care/Personal Hygiene sector on TV

  

Volume Growth of Services sector on TV during 2009
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  • ‘Hindustan Unilever Ltd’ with 35% share leads in advertising of ‘Personal Care/Personal Hygiene’ brands in TV during 2009.’Reckitt Benckiser (India) Ltd’ and ‘Colgate Palmolive India Ltd’ shared the 2nd place each with equal share of 9%. Top 10 advertisers share aggregates to 85% of overall advertising share of ‘Personal Care/Personal Hygiene’ sector on TV.
  • TV ad volumes of ‘Services’ sector grew by 20% during 2009 compared to 2008.

Share of categories under Services sector on TV during 2009

  

Top Advertisers of Services sector on TV

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  • During 2009, top 3 categories of ‘Services’ sector on TV were ‘DTH Service Providers’,’ Internet Service-General’ and ‘Properties/Real Estates’. Top 10 categories contributed for 89% share of overall advertising of ‘Services’ sector on TV during 2009.
  • ‘Tata Sky Ltd’, ‘Sun Direct TV Pvt Ltd’ and ‘Dish TV India Ltd’ occupied the top 3 position in the top 10 advertisers list of ‘Services’ sector on TV during 2009.43% share contributed by the Top 10 advertisers of ‘Services’ sector on TV during 2009.
for more Details on the Categories covered under the Sectors

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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