Thursday, 17th January, 2008

Highlights :

Among the Insurance sector, ‘Life Insurance’ shared 76% of advertising in Print during 2007.
‘Life Insurance’ advertising dropped by 25% in Print during 2007 as compared to 2006.
High advertising in ‘Life Insurance’ sector during the first quarter of both the years 2006 and 2007.
Private Insurers took 55% share of overall advertising of 'Life Insurance' in Print.
LIC and Bajaj Allianz Life Insurance Co Ltd maintained their respective 1st and 2nd ranks in 2006 and 2007.
Baja Allianz Life Insurance and LIC were the top 2 brands of ‘Life Insurance’ in Print during 2007.

	This week, AdEx India analyzes the advertising trends in Life Insurance Sector advertising in print in 2007

Share of Life Insurance (Life Insurance vs. Other Insurance)

Volume Growth in Life Insurance sector

'Life Insurance' and 'Other Insurance' shared the Insurance advertising in the ratio of 76:24 in Print.

‘Life Insurance’ advertising in Print observed a dip of 14% during 2007 over 2004.

Quarterly advertising of Life Insurance on Print

Share of Private and Public Insurers on Print during 2007

‘Life Insurance’ advertising was almost double in the 1st half compared to the 2nd half of the year 2007.

Private Insurers took 55% advertising share of ‘Life Insurance’ advertising in Print during 2007.

Rank shift of top Life Insurers in 2007 during 2006

Top 10 Life Insurance brands on Print

Tata AIG Life Insurance Co and Max Newyork Life Insurance Co moved up maximum places to be in the top 10 list of 2007 compared to 2006.

6 out of top 10 brands of Life Insurance were of LIC in print during 2007.
3 of the top 5 brands were of LIC during 2007.

New brands launched on Print in 2007

Preference of Genre for advertising of Life Insurance

Interestingly among the top 10 list of new brands, 8 were related to ULIP except for LIC Aam Admi Bima Yojana and LIC Jeevan Amrut.

‘Life Insurance’ advertising on ‘General Interest’ and ‘Business/Finance/Economy’ Newspapers was in the ratio of 91:9.
Among the magazines, high share of advertising on 'Business/Finance/Economy' (i.e. 51%) followed News/Current Affairs with 20% share.

Zone wise advertising share of Life Insurance

South Zone Publication leads with 36% share of ‘Life Insurance’ followed by West Zone Publications with 26% share.

Watch out for forthcoming interesting analyses in future.

(Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com