Tuesday,4th March,2008

  
 Highlights :

  • IT sector advertising saw a growth of 22% on TV during 2007 over 2006.
  • ‘Laptops/Notebooks’ garnered a 43% share of overall IT sector advertising on TV during 2007.
  • ‘Acer India Pvt Ltd ' was the top advertiser in IT sector during 2007.
  • Top 2 new brands 'Acer Aspire 5583' and 'Acer Aspire 4710' were of Acer India Pvt Ltd during 2007.
 
This week, AdEx India analyzes the advertising trends in IT Sector on TV during 2007.

Volumes Growth in IT Sector on TV

  

Quarterly advertising share of IT Sector on TV

 
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  • IT Sector saw a growth of 22% advertising in TV during 2007 compared to 2006.
  • During 2007, 2nd quarter saw a steady rise in advertising of IT brands which peaked during the last quarter.

Share of Categories in IT Sector on TV

  

Top 10 Advertisers of IT Sector on TV

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  • During 2007, maximum advertising share of 43% of IT sector was contributed by the Laptops/Notebooks category followed by Corporate Image and Chips & Microprocessors with 26% and 11% share respectively.
  • IBM accounted for 60% share of overall Corporate Image advertising of IT sectors on TV during 2007.
  • Top 10 IT firms accounted for 92% share of overall IT sector advertising on TV during 2007.
  • ‘Acer India (Pvt) Ltd’, ‘IBM’ and ‘HCL’ were the top 3 advertisers in IT sector on TV during 2007.

New IT Brands launched on TV
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  • 7 of the top 10 new IT brands were of Laptops/Notebooks during 2007.
  • Top 10 new IT brands comprised of 3 of ‘Acer India Pvt Ltd’.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com