Monday, 9th February, 2009

Highlights :

17% growth in TV ad volumes of F&B sector during 2008 compared to 2007.
'Beverages' was the Top category under F&B sector on TV during 2008.
'Coca Cola India Ltd' and ‘Pepsi Co’ had a close tie for 1st position in the Top advertisers list of F&B sector on TV duirng 2008.
'Bingo Mad Angles Achaari Masti' topped the chart of new brands launched under F&B sector on TV during 2008.

	This week, AdEx India analyzes advertising trends in F&B Sector advertising on TV in 2008.

Share of Food & Beverage sector in overall TV advertising

Volume Growth of Food & Beverage sector on TV

Food & Beverages sector contributed for 13% share in overall TV advertising during 2008.

During 2008, Food & Beverages sector has seen growth of 17% on TV compared to 2007.

Share of categories of Food & Beverage sector

Growing categories of Food & Beverage sector on TV during 2008

'Beverages' leads with 33% share of overall advertising share of F&B sector on TV followed by 'Ready to Eat' and 'Confectionary' with 22% & 19% share respectively during 2008.

Compared to 2007, 'Milk and Related Products' was the fastest growing category of F&B sector on TV followed by 'Beverages' and 'Confectionary' category in 2008.

Top Advertisers of Food & Beverage sector on TV

F&B Categories with maximum New launches on TV

'Coca Cola India Ltd’, 'Pepsi Co' and 'Cadburys India Ltd' were the top 3 advertisers under F&B sector on TV in 2008

More than 50% share of new brands launched were contributed together by 'Packaged Food' & 'Ready to Eat' category of F&B sector on TV during 2008.

New F&B brands launched on TV in 2008

Share of F&B brands advertising on National vs Regional channels

'Bingo Mad Angles Achaari Masti’, ‘Lays Fight For Your Flavour’ and ‘Horlicks Women’s’ were the Top 3 new brands advertised under F&B sector on TV during 2008.

During 2008, advertising of F&B brands on National and Regional channels was in the ratio of 53:47.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

Unsubscribe Me