Thursday, 10th January, 2008

  
 Highlights :

  • 2% rise in Print advertising of F&B sector during 2007 compared to 2004.
  • 'Tea' had the largest slice of the F&B advertising pie in Print during 2007.
  • Newspapers and Magazines were used in the ratio of 88:12.
  • F&B sector preferred advertising more in ‘Women' based Magazines.
  • High advertising of F&B on Non Metro Newspapers.
  • 'Brooke Bond Lipton India Ltd' was the top advertiser in F&B sector.
  • 'Amul Profile Probiotic Wellness' topped the chart of new brands launched through Print.
 
This week, AdEx India analyzes the advertising trends in F&B Sector advertising in Print in 2007

Volume Growth in Food & Beverage sector

  

Share of categories of Food & Beverage sector

  
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  • 8% drop in F&B advertising on Print during 2007 compared to 2006.
  • 'Tea' contributed max. share of 18% under the F&B sector, followed by 'Biscuits' and 'Spices' with 9% and 8% share respectively during 2007.

Newspapers vs. Magazines for Food & Beverages sector

  

Preference of Genre in Food & Beverages sector

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  • 'Tea' stood at number one position in 'Newspapers' and took 3rd position in 'Magazines'.
  • 'Spices' was at the top category in Magazines.
  • 'Women' based magazines gained max. share of 44%, followed by 'News/Current Affair' magazines with 19% share of F&B advertising during 2007.

Share of Food & Beverages (Metro vs. Non Metro Newspapers) Non Metro: 73% and Metro: 27%

 

Rank shift of the Top advertisers of F&B sector in 2007
duirng 2006

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  • ‘Brooke Bond Lipton Pvt Ltd’ and ‘GCMMF’ were among the top 5 advertisers list of Metro, Non Metro and Mini Metro Newspapers.
  • 'Brooke Bond Lipton India Ltd' ranked as the top advertiser in 2007, it moved up from 10th place in 2006.
  • Whereas 'Nestle India Ltd' and 'Raja Biscuits Industries Ltd' jumped max. places to be in the top 10 list of 2007 compared to 2006.

New brands of Food & Beverages launched on Print

Preference of Sales Promotional campaign in
Food &Beverages sector

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  • During 2007, the top 10 list of new brands of F&B sector was a mix of 2 brands each under 'Ice Cream/Frozen Desserts', 'Aerated Soft Drink’,’ Tea' and 'Biscuits'.
  • More than 50% of Sales promotion ads were of 'Contest Promotion' followed 'Add on Promotion' and 'Price Promotion' with 27% and 6% share respectively in 2007.
  • Compared to 2006, there was a 9% growth of sales promotional ads in the F&B sector during 2007.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com