Tuesday, 17th March, 2009

Highlights :

18% rise in advertising of Two Wheelers on TV during 2008 compared to 2007.
‘Motorcycle’ had contributed for more than 80% of the overall Two Wheelers advertising on TV during 2008.
‘Hero Honda Motors Ltd’ was the number one advertiser of Two Wheelers on TV during 2008.
‘TVS Flame’ topped the chart of new launches of Two Wheelers on TV during 2008.
National channels had contributed maximum in advertising of Two Wheelers on TV during 2008.

	This week, AdEx India analyzes advertising trends in Two Wheelers Sector in TV during 2008.

Volume Growth of Two Wheelers on TV during 2008

Quarterly advertising of Two Wheelers on TV during 2008

Compared to 2007, 18% rise in TV advertising of Two Wheelers category during 2008.

47% of Two Wheelers advertising on TV was during the 2nd half of the year 2008.
Maximum advertising of Two Wheelers during the 4th quarter – Festive quarter of 2008.

Share of categories of Two Wheelers on TV during 2008

Top 10 Two Wheelers Advertisers on TV during 2008

'Motorcycle’ category had accounted for 83% of overall Two Wheelers advertising on TV followed by the 'Scooterette' category with 13% during 2008.

During 2008, 'Hero Honda Motors Ltd' leads with 33% share of overall Two Wheelers category advertising on TV followed by 'TVS Motor Company' and 'Bajaj Auto Ltd' with 26% and 17% share respectively.

New Two Wheeler brands advertised on TV during 2008

Contribution of National and Regional channels in ‘Two Wheelers’ advertising

8 of the Top 10 list of new entrants from Two Wheelers category advertised on TV belonged to 'Motorcycle' category during 2008.
Among the Top 10 new Two Wheeler brands on TV, 3 belonged to ‘Yamaha Motor India Pvt Ltd’ and 2 each were of ‘TVS Motor Company’ and ‘Honda Motorcycle & Scooter India Ltd’ during 2008.

Advertising of Two Wheelers on National and Regional channels was in the ratio of 68:32 during 2008.

Average Ads/Day of Two Wheeler brands on TV during 2008

Click here to enlarge:Usage of Sales Promotion in Telecom Sector in Print

10% increase in Number of Two Wheeler ads appearing per day on TV in 2008 compared to 2007.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

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