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Friday, 5th September, 2008
- 4% rise in TV advertising of 'Two Wheelers' during Jan-Jun '08 compared to same period in Jan-Jun'07.
- Advertising of 'Motorcycle' dominates under 'Two Wheelers' category on TV during H1 '08.
- 'Bajaj Auto Ltd' was the top advertiser under 'Two Wheelers' category advertising on TV during Jan-Jun '08.
- ‘TVS Flame' was the most advertised new brand of Two Wheeler on TV during H1 '08.
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This week, AdEx India analyzes the Two Wheelers advertising
trends in TV during H1 2008. |
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Share of Two Wheelers in Auto* Sectors during H1 '08
Volume Growth of Two Wheelers on TV during H1 '08
- During H1 '08, 'Two Wheelers' with 43% share followed the number one 'Cars/Jeeps' category in advertising of Automobiles sector on TV.
- During H1 '08, TV advertising of 'Two Wheelers' saw a rise of 4% compared to H1 '07.
Share of Sub Categories of Two Wheelers on TV during H1 '08
Top Advertisers of Two Wheelers on TV during H1 '08
- ‘Motorcycle' had the largest share i.e. 75% of overall advertising share of 'Two Wheelers' on TV followed 'Scooterette' with 20% share during H1 '08.
- Top 3 advertisers 'Bajaj Auto Ltd', 'TVS Motor Company' and 'Hero Honda Motors Ltd' accounted for 76% share of overall ‘Two Wheelers’ advertising share on TV during H1'08.
New Two Wheeler brands advertised on TV during H1 '08
Share of Two Wheelers advertising (National vs. Regional)
- During H1 '08, 'TVS Flame' leads with 44% share of overall share of New Two Wheeler brands advertised on TV, followed by 'Yamaha Gladiator SS/RS' and 'Honda Aviator' with 21% and 14% share respectively.
- During H1 '08, advertising of ‘Two Wheelers’ on National and Regional channels was in an advertising ratio of 66:34.
- Tamil Nadu, Andhra Pradesh and Karnataka were the top 3 states in advertising of ‘Two Wheelers’ on Regional Channels.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee,
Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com