Wednesday, 5th May, 2010

• 'Two Wheelers' sector has seen 48% growth in its TV ad volumes during 2009 compared to 2008.
• 'Motorcycles' leads in TV advertising of 'Two Wheelers' sector during 2009.
• 'Hero Honda Motors Ltd' was the top advertiser of 'Two Wheeler' brands advertised on TV during 2009.
• 'TVS Apache RTR 180' and 'TVS Scooty Streak' of 'TVS Motor Company' were the most advertised top 2 new brands of 'Two Wheelers' on TV during 2009.

• 'Two Wheelers' sector contributed for 49% of overall 'Automobile' sector advertising on TV during 2009.

• 'Motorcycles' with 85% share led advertising of 'Two Wheelers' sector on TV followed by 'Scooterette' and 'E-Bike' categories with 14% and 1% share respectively during 2009.

• 'TVS Apache RTR 180', 'TVS Scooty Streak' and 'Hero Honda Karizma ZMR' were the top 3 new brands of 'Two Wheelers' advertised on TV during 2009.
• 3 brands of 'TVS Motor Company' and 2 brands each of 'Hero Honda Motors Ltd' and 'Bajaj Auto Ltd' made it to the top 10 list of new 'Two Wheeler' brands advertised on TV during 2009.

• 'Hrithik Roshan' accounted for 59% share of overall TV ad volumes of celebrities endorsing 'Two Wheeler' brands followed by 'Priyanka Chopra' and 'M S Dhoni' at 2nd and 3rd place with 20% and 10% share respectively during 2009.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)