Wednesday, 10th September, 2008

  
 Highlights :

  • Print advertising of ‘Two Wheelers’ decreased by 30% during H1 '08 compared to H1 '07.
  • ‘Motorcycle' garnered a high share of 71% of 'Two Wheelers' advertising in Print during H1 '08.
  • ‘TVS Motor Company' was number one advertiser under 'Two Wheeler' category in Print during H1 '08.
  • ‘Yamaha Gladiator SS/RS' topped the chart of new 'Two Wheeler' brands advertised in Print during H1 '08.
  • ‘Two Wheelers’ advertising skewed towards Non Metro Newspapers during H1 '08.
 
This week, AdEx India analyzes the Two Wheelers advertising trends in Print during H1 - 08.

Share of Two Wheelers advertising in Auto* Sector during H1 08

 

Volume Growth of Two Wheelers in Print during H1 08

  
Click here to enlarge : Share of Two Wheelers advertising in Auto* Sector during H1 08   Click here to enlarge : Volume Growth of Two Wheelers in Print during H1 08
   
  • ‘Two Wheelers' category had contributed for 29% share of overall Auto* sector advertising in Print during H1 '08.
  • During H1 '08, 'Two Wheelers' category has seen a drop of 30% in Print compared to H1 '07.

Share of Two Wheelers advertising (Retail and Non Retail) during H1 '08

  

Share of Sub Categories of Two Wheelers in Print during H1 '08

Click here to enlarge : Share of Two Wheelers advertising (Retail and Non Retail) during H1 '08   Click here to enlarge : Share of Sub Categories of Two Wheelers in Print during H1 '08
  • During H1 ’08, Print advertising by the Non Retail and Retail advertisers of Two Wheelers in the ratio of 92:8.
  • During H1 '08, 'Motorcycle' category had the largest share i.e. 71% of overall 'Two Wheelers' advertising in Print followed by 'Scooterette' and 'E-bike' with 9% and 8% share respectively.

Top Advertisers of Two Wheelers in Print during H1 '08

  

New brands of Two Wheelers advertised in Print during H1 '08

Click here to enlarge : Top Advertisers of Two Wheelers in Print during H1 '08   Click here to enlarge : New brands of Two Wheelers advertised in Print during H1 '08
  • During H1 '08, 'TVS Motor Company', 'Hero Honda Motors Ltd' and 'Bajaj Auto Ltd' were the top 3 advertisers and had contributed for 67% share of overall advertising of 'Two Wheelers' in Print.
  • During H1 '08, 'Yamaha Gladiator SS/RS' and 'Honda Aviator' and 'TVS Scooty Teenz Electric' were the Top 3 new Two Wheeler brands advertised in Print.

Advertising of Two Wheelers in (Non Metro, Metro and Mini Metro) Newspapers

  

Analysis of type of Advertisements used for Two Wheelers in Print during H1 ‘08

Advertising of Two Wheelers in Newspapers and Magazines in the ratio of 98:2 during H1 ’08.
Click here to enlarge : Advertising of Two Wheelers in (Non Metro, Metro and Mini Metro) Newspapers   Click here to enlarge : Analysis of type of Advertisements used for Two Wheelers in Print during H1 ‘08
  • During H1 '08, 68% of ‘Two Wheelers’ advertising in Non Metro Newspapers followed by 'Metro' and 'Mini Metro' Newspapers with 19% and 13% share respectively.
  • During H1 '08 among the Sales Promotional ads, maximum usage of 'Add on Promotion', followed by 'Multiple Promotion' and 'Finance Schemes'.

 

Note:Auto* sector includes Cars/Jeeps, ‘Two Wheelers’, ‘Commercial Vehicle’, ‘Tractors’ and ‘Two/Three/Four Wheeler Range’.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com