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Friday, 7th May, 2010
Highlights :

  • Print ad volumes of 'Two Wheelers' grew by 4% during 2009 compared to 2008.
  • 'Motorcycles' was the top category accounting for 69% share of overall advertising share of 'Two Wheelers' sector in Print during 2009.
  • 'Bajaj Auto Ltd' occupied the top position among the advertisers of 'Two Wheelers' in Print during 2009.
  • 'Bajaj Discover DTS-SI' and 'Bajaj XCD 135 DTS-SI' of 'Bajaj Auto Ltd' were the most advertised top 2 new 'Two Wheeler' brands in Print during 2009.
This week, AdEx India analyzes the advertising trends of Two Wheeler Sector in Print during 2009.

Share of 'Two Wheelers' sector in Print

  

Volume Growth of 'Two Wheelers' sector in Print

  
Click here to enlarge:
  • 23% share was contributed by the 'Two Wheelers' sector in overall advertising of 'Automobile' sector in Print during 2009.
  • 4% growth in Print advertising of 'Two Wheelers' sector during 2009 compared to 2008.

Share of 'Two Wheelers' categories in Print

Top Advertisers of 'Two Wheelers' sector in Print
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  • 'Motorcycles' had the highest share i.e. 69% of overall 'Two Wheelers' sector advertising in Print followed by 'Scooterettes' and 'Range of Two Wheelers' categories with 17% and 6% share respectively during 2009.
  • 'Bajaj Auto Ltd', 'Hero Honda Motors Ltd' and 'TVS Motor Company' were the top 3 advertisers of 'Two Wheelers' sector in Print during 2009.
  • Top 10 advertisers contributed for 96% share of overall Print advertising of 'Two Wheelers' sector during 2009.

Advertising of 'Two Wheelers' sector in Newspapers and Magazines was in the ratio of 98:2 during 2009.

Top New Brands of 'Two Wheelers' sector in Print

Share of Sales Promotion Ad Campaigns for 'Two Wheelers' sector in Print
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  • 'Bajaj Discover DTS-SI', 'Bajaj XCD 135 DTS-SI' and 'Suzuki GS150R' were the top 3 new 'Two Wheelers' brand advertised in Print during 2009.
  • Top 10 new 'Two Wheeler' brands advertised on TV comprised of 3 brands of 'Bajaj Auto Ltd' and 2 were of 'Mahindra Kinetic Scooter & Motorcycles' during 2009.
  • During 2009, 'Discount Promotion' and 'Multiple Promotion' shared the top position, each with 24% share of total number of Sales Promotion ad campaign used for 'Two Wheelers' in Print followed by 'Contest Promotion' and 'Finance Schemes' with 19% and 16% share respectively.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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