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Friday,17th July, 2009
Highlights :

  • Travel & Tourism sector has seen growth of 8% in its TV ad volumes during Jan-May ’09 compared to Jan-May ’08.
  • ‘Private/International’ advertisers accounted for 61% share of Travel & Tourism sector TV ad pie during Jan-May ’09.
  • ‘Ministry of Tourism’ leads in advertising of Travel & Tourism sector on TV during Jan-May ’09.
  • Advertising of Travel & Tourism skewed towards the National channels during Jan-May ’09.

This week, AdEx India analyzes of Snapshot of Travel & Tourism sector on TV during Jan-May‘09

Volume Growth of Travel & Tourism sector on TV during Jan-May ‘09

Share of Government and Private/International advertisers in Travel & Tourism sector on TV

Click here to enlarge: Snapshot of Travel & Tourism sector on TV during Jan-May‘09 Click here to enlarge: Snapshot of Travel & Tourism sector on TV during Jan-May‘09
  • 8% rise in TV ad volumes of Travel & Tourism sector during Jan-May ’09 compared to Jan-May ’08.
  • During Jan-May ’09, ‘Private/International’ players and ‘Government Tourism Departments’ did the TV advertising in the ratio of 61:39.

Top advertisers of Travel & Tourism sector on TV

New Brands of Travel & Tourism sector advertised on TV during Jan-May‘09

 
Click here to enlarge: Snapshot of Travel & Tourism sector on TV during Jan-May‘09 Click here to enlarge: Snapshot of Travel & Tourism sector on TV during Jan-May‘09
  • Top 10 advertisers contributed for 77% share of overall advertising share of Travel & Tourism sector on TV during Jan-May ’09.
  • ‘Ministry of Tourism’, ‘Malaysia Tourism’ and ‘Travel with Nine’ were the Top 3 advertisers of Travel & Tourism sector on TV during Jan-May ’09.
  • ‘Travel With Nine’, ‘Orange Holidays’ and ‘Evergreen Tours Travel’ were the Top 3 new brands of Travel & Tourism sector advertised on TV during Jan-May ’09.
   

Share of Travel & Tourism sector in National vs. Regional channels

 
Click here to enlarge: Snapshot of Travel & Tourism sector on TV during Jan-May‘09 Click here to enlarge: Snapshot of Travel & Tourism sector on TV during Jan-May‘09
  • National Channels accounted for the maximum share of Travel & Tourism sector i.e. 82% followed by the Regional channels with 18% share during Jan-May ’09.
  
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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