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Monday,20th July, 2009
Highlights :

  • Print advertising of Travel & Tourism sector has decreased by 38% during Jan-May ’09 compared to same period in 2008.
  • High share of advertising by the 'Private/International' advertisers of Travel & Tourism sector in Print during Jan-May '09.
  • ‘Cox & Kings India Ltd’ was the Top advertisers of Travel & Tourism sector in Print during Jan-May ’09.
  • ‘International Yoga Festival 09’ - brand of ‘Uttarakhand Tourism’ topped the list of new brands of Travel & Tourism sector advertised in Print during Jan-May ’09.
  • Metro Newspapers contributed for 54% share of overall Travel & Tourism sector advertising in Newspapers.

This week, AdEx India analyzes of Snapshot of Travel & Tourism sector in Print during Jan-May‘09

Volume Growth of Travel & Tourism sector in Print during Jan-May ‘09

  

Share of Travel & Tourism sector (Government vs. Private/International) in Print
Click here to enlarge: Snapshot of Travel & Tourism sector in Print during Jan-May*‘09 Click here to enlarge: Snapshot of Travel & Tourism sector in Print during Jan-May*‘09
 
  • During Jan-May ’09, Print ad volumes of Travel & Tourism sector recorded a drop of 38% compared to Jan-May ’08.
  • ? ‘Private/International’ advertiser accounted for 83% share of overall Travel & Tourism sector advertising in Print followed by ‘Government Tourism Departments’ with 17% share during Jan-May ’09.

Top 10 advertisers of Travel & Tourism sector in Print

New Brands of Travel & Tourism sector advertised in Print during Jan-May‘09

 
Click here to enlarge: Snapshot of Travel & Tourism sector in Print during Jan-May*‘09 Click here to enlarge: Snapshot of Travel & Tourism sector in Print during Jan-May*‘09
  • ‘Cox & Kings India Ltd’, ‘Kesari Tours’ and ‘Kuoni Travel (India) Pvt Ltd’ were the Top 3 advertisers of Travel & Tourism sector in Print during Jan-May ’09.
  • During Jan-May ’09, ‘International Yoga Festival 09’ was the top brand in the list of new brands of Travel & Tourism sector advertised in Print followed by ‘Nishagandhi Festival 2009’ and ‘Visit Kerala 2009’ both belonging to ‘Kerala Tourism Development Corporation’.
   

Travel & Tourism sector advertising in Newspapers and Magazines was in the ratio of 93:7.

Share of Travel & Tourism sector in Metro, Non Metro and Mini Metro Newspapers

Usage of Sales Promotional Ad Campaign for Travel & Tourism sector in Print

 
Click here to enlarge: Snapshot of Travel & Tourism sector in Print during Jan-May*‘09 Click here to enlarge: Snapshot of Travel & Tourism sector in Print during Jan-May*‘09
  • Metro Newspapers had the maximum share (54%) of overall advertising share of Travel & Tourism sector in Newspapers followed by Non Metro and Mini Metro Newspapers with 34% and 12% share respectively during Jan-May ‘09.
  • Among all the Sales Promotional ad campaign used for the Travel & Tourism advertising in Print, ‘Discount Promotion’ contributed the highest i.e. 52% share followed by ‘Tariff Offer’ and ‘Multiple Promotion’ with 27% and 12% share respectively during Jan-May ‘09..
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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