Thursday, 14th May, 2010

• 108% increase in Print ad volumes of ‘Soaps*’ category during 2009 compared to same period in 2008.
• High advertising share of ‘Freshness-Fragrance’ variants of ‘Soaps*’ category in Print during 2009.
• ‘HUL’ was the top advertiser of ‘Soap*’ brands advertised in Print during 2009
• ‘Venus Wino’ was the number one new ‘Soap*’ brand advertised in Print during 2009.

• ‘Soaps*’ category has accounted for more than half (i.e. 56%) of the overall advertising share of ‘Personal Hygiene’ sector in Print during 2009.

• Among all the variants of ‘Soaps*’ category advertised in Print, ‘Freshness-Fragrance’ had the highest share i.e. 49% share followed by ‘Hydration-Moisturising’ and ‘Nourishing-Beauty’ variants with 22% and 17% share respectively during 2009.

• ‘Venus Wino’, ‘Vivel Satin Soft’ and ‘Fiama Di Wills Gel Bathing Bar’ were the top 3 new ‘Soap*’ brands advertised in Print during 2009.
• During 2009, the top 10 list of new 'Soap*' brands adverti sed in Print had 4 brands of ‘Protection-Ayurvedic/ Medicated’ variants and 3 belonged to 'Nourishing- Beauty' variants during 2009.

• During 2009, Newspapers and Magazines were used for advertising of ‘Soap*’ brands in the ratio of 86:14.
• Women’s genre contributed the highest among all the magazines used for advertising of ‘Soaps*’ during 2009. ‘General Interest’ and ‘News/Current Affairs’ magazine genres followed at 2nd and 3rd place with 19% and 11% share respectively.

• 68% advertising of ‘Soaps*’ category in ‘Non Metro’ Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 17% and 14% share respectively during 2009.

• ‘Discount Promotion’ had the highest share i.e. 37% of total number of Sales Promotion ad campaigns used for advertising of ‘Soaps*’ category in Print followed by ‘Contest Promotion’ and ‘Volume Promotion’ with 24% and 16% share respectively during 2009.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)