Friday, 21th November, 2008

Highlights :

TV advertising of Telecom sector saw a rise of 99% during Jan - Aug '08 compared to Jan - Aug '07.
‘Telecommunication Services' garnered a high share of Telecom sector advertising on TV during Jan - Aug '08.
TV advertising of 'Telecommunication Equipments' saw a growth of 45% and that of 'Telecommunicat- ion Services' grew by 127% during Jan - Aug '08.
‘Nokia Corporation' leads in advertising of 'Telecommunication Equipments' and ' Vodafone Essar Ltd' was number one advertisers for 'Telecommunication Services' on TV during Jan -Aug '08.
‘R Madhavan' had the maximum ad volumes of Celebrity Endorsement of Telecom sector on TV during Jan - Aug'08.

	This week, AdEx India analyzes advertising trends in Telecom Sector on TV during Jan Aug'08.

The segregation of the Telecom Sector

Volume Growth of Telecom sector on TV

During Jan - Aug '08, Telecom sector advertising has seen growth of 99% compared to same period in 2007.

Share of segments of Telecom sector on TV during Jan – Aug’08

Advertising of Telecom Sector on (National vs. Regional) Channels

‘Telecommunication Services' had the largest share of Telecom Sector TV ad pie during Jan - Aug '08, followed by 'Telecommunication Equipments' and 'Corporate Brand Image' with 24% and 1% share respectively.

TV advertising of Telecom sector on National and Regional channels was in the ratio of 71:29 during Jan - Aug '08.
‘Tamil Nadu’, ‘West Bengal’ and ‘Andhra Pradesh’ were the top 3 states to contribute the maximum in advertising of Telecom sector on Regional channels during Jan – Aug ’08.

Volume Growth of Telecom sector segments on TV during Jan –Aug ‘08

Top 5 advertisers under the Telecom Segments on TV

Compared to Jan - Aug '07, advertising of 'Telecommunication Services' recorded a growth of 127% on TV during Jan - Aug '08.
During Jan - Aug '08, TV advertising of 'Telecommunication Equipments' has seen a growth of 45% during Jan - Aug '08 compared to Jan - Aug '07.

Top 3 Key players in TV advertising of 'Telecommunication Services' viz. 'Vodafone Essar Ltd', 'Bharti Airtel Ltd' and 'Reliance Communication Ltd' together contributed for 61% share during Jan - Aug '08.
During Jan - Aug '08, share of Top 5 advertisers of 'Telecommunication Equipments' aggregates to 93% on TV, where 'Nokia Corporation’, 'Samsung India Electronics Ltd' and 'LG Electronics India Ltd' were the Top 3 advertisers.

New Brands advertised in Telecom Equipments & Services

Celebrity Endorsement for Telecom Products on TV

‘Virgin Mobile', 'Vodafone Customer Care' and 'Virgin vBling Phones' were the Top 3 New brands of 'Telecommunication Services' advertised on TV during Jan - Aug '08.
7 brands of 'Tata Teleservices' made to the Top 10 list of new brands advertised for 'Telecommunication Services' on TV during Jan - Aug '08.
Top 10 list of New brands of 'Telecommunication Equipments' advertised on TV, comprised of 3 brands of 'Samsung India Electronics Ltd' and 2 each were of 'Nokia Corporation', 'Motorola' and 'LG Electronics India Ltd' during Jan - Aug '08.

‘R Madhavan', 'Vidya Balan' and 'Abhishek Bachchan' were the Top 3 Celebrities for Telecom Product endorsements on TV during Jan - Aug '08.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes

Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com

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