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Wednesday, 26th November, 2008
- ‘Telecommunication Services’ had the maximum share of Telecom sector Print ad pie during Jan –Aug ’08.
- ‘Bharat Sanchar Nigam Ltd’ and ‘Nokia Corporation’ were the key players for Telecommunication ‘Services’ and ‘Equipments’ in Print respectively during Jan –Aug ’08.
- ‘BSNL Super OneIndia Plan’ and ‘Nokia 3600 Slide’ were the top new brands of Telecommunication ‘Services’ and ‘Equipments’ respectively in Print during Jan – Aug ’08.
- 43% of Telecom product ads in Print were for Sales Promotions during Jan –Aug ’08.
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This week, AdEx India analyzes advertising trends in Telecom Sector in Print during Jan Aug'08. |
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The segregation of the Telecom Sector:
Volume growth of Telecom sector in Print
- Ad volumes of Telecom Sector in Print declined by 25% during Jan – Aug’08 compared to Jan – Aug’07.
Share of segments of Telecom sector in Prints during Jan – Aug’08
Zone wise advertising of Telecom Sector in Print during Jan – Aug’08
- During Jan – Aug ’08, ‘Telecommunication Services' comprised 71% share of Telecom Sector, followed by 'Telecommunication Equipments' and 'Corporate Brand Image' with 28% and 1% share respectively in Print.
- Maximum advertising of Telecom sector in Print was seen in South zone publications followed by ‘West’ and ‘North’ publications with 30% and 25% share respectively during Jan - Aug '08.
Volume growth of segments of Telecom sector in Print during Jan –Aug ‘08
Top 5 Advertisers under the Telecom Segments in Print
- ‘Telecommunication Services’ and ‘Telecommunication Equipments’ advertising in Print decreased by 14% and 37% respectively during Jan – Aug’08 compared to Jan – Aug’07.
- ‘Bharat Sanchar Nigam Ltd’ , ‘Reliance Communications Ltd’, ‘Tata Teleservices’ are the Top 3 advertisers for ‘Telecommunication Services’ in Print during Jan –Aug ’08.
- The Top 3 advertisers of ‘Telecommunication Equipments’ in Print during Jan- Aug ’08 were ‘Nokia Corporation’, ‘LG Electronics India Ltd’ and ‘Spice Telecom Ltd’
New Brands advertised for Telecom Equipments & Services in Print
Usage of Sales Promotion in Telecom Sector in Print
- Top 10 New brands of ‘Telecommunication Services’ comprised of 3 brands each of ‘BSNL’ and ‘Tata Teleservices’ during Jan –Aug ’08.
- BSNL Super OneIndia Plan’, ‘Virgin Mobile’ and ‘BSNL Broadband Home Plan 125’ were the Top 3 new brands of ‘Telecommunication Services’ advertised in Print during Jan – Aug ’08.
- 5 of the ‘Nokia Corporation’ brands made it to the Top 10 list of new brands of ‘Telecommunication Equipments’ advertised in print
- During Jan –Aug’08, 56% of overall Telecom sector ads in print were for ‘Brand Promotion’ followed by ‘Sales Promotion’ and ‘Others’ with 43% and 1% share respectively.
- ‘Tariff Offers’ were preferred more among the Sales Promotional campaigns used for the Telecom Products in Print, followed by ‘Add on Promotion’ and ‘Discount Promotion’ with 24% and 12% share respectively
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR
Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com