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Monday, 25th May, 2009
- Telecom sector has seen a decline of 16% in its TV Ad volumes during Jan - Mar '09 compared to Jan - Mar '08 .
- High share of ‘Telecommunication Services' advertising on TV during Jan-Mar '09.
- ‘Sony Ericsson (India)’ was the Top advertisers under ‘Telecommunication Equipments’ and ‘Bharti Airtel Ltd’ leads in ‘Telecommunication Services’ advertising on TV during Q1 ‘09.
- ‘Sony Ericsson W595’ and ‘Sony Ericsson F305’ were Top 2 new brands advertised under ‘Telecommunication Equipments’ on TV during Q1 09.
- Virgin vGlide Phones (slider) topped the chart of new ‘Telecommunication Services’ advertised on TV during Q1 09.
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This week, AdEx India analyzes of the:Overview of Telecom Sector advertising on TV in Q1 ‘09 |
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The segregation of the Telecom Sector
Volume Growth of Telecom sector on TV during Q1 ‘09
- 16% drop in Telecom sector advertising on TV during 1st quarter of 2009 compared to same period in 2008.
Share of Telecom sector segments on TV during Jan – Mar’09
Volume Growth of Telecom sector segments on TV during Q1 ‘09
- With 87% share ‘Telecommunication Services' leads in advertising of ‘Telecom Sector’ on TV, followed by 'Telecommunication Equipments' and 'Corporate Brand Image' with 11% and 2% share respectively during Q1 09.
- ‘Telecommunication Services’ have seen a decline of 7% in its TV Ad volumes during Jan-Mar ’09 compared to Jan-Mar '08.
- TV advertising of ‘Telecommunication Equipments’ recorded a drop of 56% during Q1 ’09 compared to Q1’08.
Top 5 advertisers under the Telecom Sector Segments on TV during Q1 09
New Brands of Telecom Equipments & Services advertised on TV during Q109
- ‘Bharti Airtel Ltd’, ‘Vodafone Essar Ltd’ and ‘Bharat Sanchar Nigam Ltd’ the Top 3 key players of ‘Telecommunication Services’ together accounted for 65% share on TV during Q1 ‘09.
- During Q1 ‘09, Top 3 advertiser together contributed for 83% of overall ‘Telecommunication Equipment’ TV advertising share viz. ‘Sony Ericsson (India)’, ‘Nokia Corporation’ and ‘LG Electronics India Ltd’.
- Top 3 ‘Telecom Services’ advertised on TV were ‘Virgin vGlide Phones (slider)’, ‘Vodafone Blackberry Storm’ and ‘Apple Music Caller Tunes’ during Q1 '09.
- 3 brands of ‘BSNL’ and 2 of ‘Etisalat’ made to the top 10 list of new brands of ‘Telecom Services’.
- ‘Sony Ericsson W595 ‘, ‘Sony Ericsson F305’ and ‘Samsung Guru 1410’ were the top 3 new ‘Telecommunication Equipments’ advertised on TV during Q1 ’09.
- Top 10 list of new brands of ‘Telecommunication Equipments’ advertised on TV, comprised of 3 brands of ‘Sony Ericsson’ and 2 were of ‘HTC Corporation’ during Q1 ‘09.
Celebrity Endorsement for Telecom Products on TV
- Top 3 Celebrities endorsing Telecom products on TV during the 1st quarter of 2009 were ‘Deepika Padukone', 'Saif Ali Khan' and 'Kareena Kapoor'.
Watch out for forthcoming interesting
analyses in future. (Analysis from
AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee,
Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com