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Thursday, 24th June, 2010
Highlights :

  • 27% increase in TV advertising of Telecom sector during Jan-May *'10 compared to Jan-May'09.
  • Maximum advertising share of 'Telecommunication Services' under Telecom sector on TV during Jan-May*'10.
  • 'Bharti Airtel Ltd' topped the advertiser list of 'Telecommunication Services' and 'Nokia Corporation' leads in advertising of 'Telecommunication Equipments' on TV during Jan-May*'10.
  • More than 55% of Telecom sector advertising on National Channels during Jan-May*’10.
This week, AdEx India analyzes the advertising trends of Telecom Sector in TV during 2009.
Data for month of May 2010* available till 22th May 2010

The segregation of the Telecom Sector

  

Volume Growth of Telecom sector on TV

 
Click here to enlarge:
  • During Jan-May *’10, Telecom sector has observed growth of 27% in its TV ad volumes compared to Jan-May ‘09.

Share of Telecom sector segments on TV

Volume Growth of Telecom sector segments on TV

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  • During Jan-May *'10,'Telecommunication Services' category had the highest share i.e. 68% of overall Telecom sector TV ad pie followed by 'Telecommunication Equipments' and 'Corporate/Brand Image' with 27% and 5% share respectively.
  • 2% increase in TV ad volumes of ‘Telecommunication Services’ during Jan-May*’10 compared to same period in 2009.
  • Whereas, ‘Telecommunication Equipments’ has observed 1.7 times increase in its TV ad volumes during Jan-May*’10 compared to Jan-May ‘09.

Top Brands of Telecom Equipments & Services
advertised on TV

Top 5 advertisers under the Telecom Sector Segments on TV
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  • ‘Airtel Cellular Phone Service’, ‘Idea Cellular’ and ‘Bsnl 3G’ were the top 3 brands of Telecommunication Services advertised on TV during Jan-May*’10.
  • Top 3 brands of Telecommunication Equipments advertised on TV during Jan-May*’10 were ‘Nokia 5233’,’ Nokia Mobile Phone’ and ‘Onida Mobile Phone’.
  • Bharti Airtel Ltd', 'Ideal Cellular Ltd' and 'Bharat Sanchar Nigam Ltd' occupied the top 3 position in the advertisers list of 'Telecommunication Services' on TV during Jan-May *'10.
  • Top 5 advertisers contributed for 69% share of 'Telecommunication Services' TV ad pie during Jan-May *'10.
  • 'Nokia Corporation' with 22% share leads in advertising of 'Telecommunication Equipments' on TV followed by 'Samsung India Electronics Ltd' and 'LG Electronics India Ltd' with 15% and 9% share respectively during Jan-May *'10.

Share of Telecom Products on National and Regional Channels
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  • Advertising of Telecom products on National and Regional channels is in the ratio of 57:43 during Jan-May*’10.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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