Thursday, 1st July, 2010
- Print advertising of 'Telecom sector' up by 64% during Jan-May*'10 compared to Jan-May'09.
- High advertising share of 'Telecommunication Equipments' in Print during Jan-May*'10.
- 'Nokia Corporation' was the top advertiser for 'Telecommunication Equipments' advertising in Print during Jan-May*'10.
- 'Bharat Sanchar Nigam Ltd' contributed the max. in advertising of 'Telecommunication Services' in Print during Jan-May*'10.
- 'LG Cookie Pep Gd 510' occupied the top position among the top 10 new brands of ‘Telecommunication Equipments’ and ‘Virgin Mobile Prepaid’ was the most advertised new brand under ‘Telecommunication services’ in Print during Jan-May*'10.
This week, AdEx India analyzes the advertising trends of Telecom Sector in Print during 2009.
Data for month of May 2010* available till 22th May 2010(Metro Newspapers) and 20th May 2010(Non Metro Newspapers and Magazines)
The segregation of the Telecom Sector
Volume Growth of Telecom sector in Print
- During Jan-May*'10, Telecom sector has seen growth of 64% in its Print ad volumes compared to same period of 2009.
Share of Telecom sector segments in Print
Volume Growth of Telecom sector segments in Print
- 'Telecommunication Equipments' had the max. share i.e. 59% of overall advertising share of 'Telecom sector' in Print followed by 'Telecommunication Services' and 'Corporate/Brand Image' with 39% and 1% share respectively during Jan-May*'10.
- ‘Telecommunication Equipments’ observed 3.5 times growth in its Print ad volumes during Jan-May*’10 compared to Jan-May*’09.
- During Jan-May*’10, TV ad volumes of ’Telecommunication Services’ decreased by 18% compared to Jan-May*’09.
Top New Brands of Telecom sector segments advertised
in Print
Top 5 advertisers under the Telecom Sector Segments in Print
- ‘LG Cookie Pep Gd 510’, ‘Lava A9’, ‘Spice M 5252n’ were the top 3 new brands of ‘Telecommunication Equipments’ advertised in Print during Jan-May *'10.
- Top 3 new brands of ‘Telecommunication Services’ advertised in Print during Jan-May*’10 were ‘Virgin Mobile Prepaid’, ‘Uninor Talk Unlimted Plan’ and ‘Matrix International Roaming Sim Card’.
- Top 5 advertisers of 'Telecommunication Equipments' contributed for 48% share in Print during Jan-May*'10.
- 'Nokia Corporation','LG Electronics India Ltd' and 'Karbonn Mobiles' were the top 3 advertisers of 'Telecommunication Equipments' in Print during Jan-May*'10.
- 78% share contributed by the top 5 advertisers in overall 'Telecommunication Services' advertising in Print during Jan-May*'10.
- During Jan-May*'10, top 3 advertisers of 'Telecommunication Services' in Print were 'Bharat Sanchar Nigam Ltd', 'Unitech Wireless Pvt Ltd' and 'Tata Teleservices'.
Telecom sector advertising in Newspapers and
Magazines was in the ratio of 98:2 during Jan-May*’10
Share of Telecom Products in Metro/Non Metro/
Mini Metro Newspapers
- ‘Non Metro’ Newspapers contributed the highest i.e. 59% of overall Telecom sector advertising in Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 24% and 16% share respectively during Jan-May*’10.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com