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Friday, 5th June, 2009
Highlights :

  • ‘Telecommunication Services’ with 82% share leads in Telecom Sector advertising in Print during Q1 ‘09.
  • ‘Bharat Sanchar Nigam Ltd’ was the top advertisers of ‘Telecommunication Services’ in Print during Q1 ‘09.
  • ‘Nokia Corporation’ and ‘LG Electronics’ shared the 1st rank with an equal advertising share of 22% each of the overall ‘Telecommunication Equipments’ advertising in Print during Q1 ‘09.
  • Sales Promotional Ad campaigns accounted for 44% share of overall ‘Telecom Sector’ ads in Print during Q1 ’09.

This week, AdEx India analyzes of the:Overview of Telecom Sector advertising in Print during Q1 ‘09

The segregation of the Telecom Sector

 

Volume Growth of Telecom sector in Print during Q109
Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09 Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09
 
 
  • During Q1 ‘09, Print ad volume of 'Telecom Sector' has seen a drop of 35%, compared to Q1 ‘08.

Share of Telecom sector segments in Print advertising during Jan – Mar’09

Volume Growth of Telecom sector segments in Print during Q1 ‘09

 
Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09 Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09
  • During Q1 '09, 'Telecommunication Services' contributed for more than 80% share of overall 'Telecom Sector' advertising in Print followed by 'Telecommunication Equipments' and 'Corporate Brand/Image' with 17% and 1% share respectively.
  • 28% decrease in Print ad volumes of ‘Telecommunication Services’ during Jan-Mar '09 compared to Jan-Mar '08.
  • Compared to Jan-Mar '08, advertising of 'Telecommunication Equipments' recorded a drop of 58% in Print during Q1 '09.
   

Top 5 advertisers under the Telecom Segments in Print during Q1 09

Top Brands of Telecom Equipments & Services advertised in Print during Q109

 
Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09 Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09
  • During Q1'09, the top 5 Advertisers share aggregates to 85% of ‘Telecommunication Services’ advertising share in Print, Where the Top 3 brands were ‘Bharat Sanchar Nigam Ltd’, ‘Reliance Communications Ltd’ and ‘Vodafone Essar Ltd’.
  • ‘Nokia Corporation’ and ‘LG Electronics India Ltd’ the top 2 brands of ‘Telecommunication Equipments’ had an equal share of 22% each during Q1 ’09.
  • ‘BSNL 3G’ the top brand had 21% share of ‘Telecommunication Services’ Print ad pie followed by ‘Reliance Mobile Prepaid’ and ‘BSNL Bfone’ with 8% and 7% share respectively during Q1 ’09.
  • Top 5 brands contributed for 63% of overall Print ad volumes of ‘Telecommunication Equipments’ where ‘Samsung Mobile Phone’,’ LG Cellular Phones’ and ‘Spice Mobile Phones’ were the top 3 brands.
  

Advertising of Telecom Products in Newspapers & Magazines was in ratio of 97:3.

  

Share of Metro, Non Metro and Mini Metro Newspapers in Telecom Products advertised in Print during Q109

Usage of Sales Promotional Ad campaigns in Print for the Telecom Products

 
Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09 Click here to enlarge:of Overview of ‘Banking & Financial Services’ advertising in Print during FY 08 -09
  • ‘Non Metro’ Newspapers had the largest share (58% ) of overall ‘Telecom Sector’ advertising in Newspapers followed by ‘Metro’ and ‘Mini Metro’ Newspapers with 29% and 13% share respectively during Q1 ’09'.
  • During Q1 ’09, ‘Tariff Offers’ had the maximum share (62%) of the total Sales Promotional ads of Telecom Sector advertised in Print followed by ‘Add on Promotion’ and ‘Discount Promotion’ with 12% and 11% share respectively.
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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