Tuesday, 3rd February, 2009

  
 
 
Part1 Highlights:
  
Part 2 Highlights:
  
  • 26% rise in TV ad volumes during 2008* compared to same period in 2007.

  • 'Food & Beverages' was the Top sector in TV advertising during 2008*.

  • 'Cellular Phone Service’ category had maximum TV Ad volumes during 2008*.

  • 'HUL' maintained its 1st rank in both the years 2008* and 2007.
  • High share of TV advertising on National channels during 2008*.

  • 26% rise in Print Promotion on TV during 2008*.

  • Radio Promotion on TV saw a growth of 16% during 2008*.

  • 16% rise in Average ads aired per day on TV during 2008* compared to 2007.

 
Data for 2008* available till 27th Dec ‘08
This week, AdEx India analyzes the advertising trends in TV during 2008.
       

Growing Categories on TV during 2008*

  
  Click here to enlarge:Growing Categories on TV during 2008*
   
  • ‘General Insurance - Education' & 'Networking' was the top two categories to record maximum growth in their respective TV ad volumes during 2008*.

Share of National vs. Regional Channels during 2008*

 

Volume Growth of Print Promotion on TV during 2008*

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  • During 2008* TV advertising on National and Regional channels was in the ratio of 58:42.
  • Compared to 2007, Print Promotions on TV has recorded a growth of 26% during 2008*.

Volume Growth of Radio Channel Promotion on TV during 2008*

  

Analysis for the types of Ads on TV during 2008*

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  • During 2008*, Radio Channel promotion on TV has recorded a growth of 16% compared to 2007.
  • During 2008*, Commercial advertisements had the largest share of 41% on TV followed by 'Program/Channel Promotion' and ‘Tag Promo' with 34% and 24% share respectively.

Average Advertising frequency per day on TV in 2008*

  
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  • Compared to 2007, the average ads aired per day on TV has seen a growth of 16% during 2008*.

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com , Website: www.tamindia.com