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Friday, 12th December, 2008
Highlights :

  • 26% rise in TV ad volumes during 2008* compared to same period in 2007.
  • 'Food & Beverages' was the Top sector in TV advertising during 2008*.
  • 'Cellular Phone Service' category had maximum TV Ad volumes during 2008*.
  • 'HUL' maintained its 1st rank in both the years 2008* and 2007.
 
Data for 2008* available till 27th December '08
This week, AdEx India analyzes Television Advertising trends during 2008.

Volumes Growth in TV Advertising during 2008*

  

Share of Sectors in TV Advertising during 2008*

  
Click here to enlarge:Volumes Growth in TV Advertising during 2008*   Click here to enlarge:share of sectors in tv advertising during 2008*
   
  • During 2008*, TV advertising has recorded growth of 26% compared to 2007.
  • 'Food & Beverages' sector leads with 13% share of overall TV ad volumes followed by ‘Personal Care/Personal Hygiene’ and ‘Services’ sector with 9% and 6% share respectively during 2008*.

Category Movers on TV during 2008*

  

Rank Shift of Top Advertisers on TV in 2008*

Click here to enlarge:Category Movers on TV during 2008*   Click here to enlarge:Rank Shift of Top Advertisers on TV in 2008*
  • 'Cellular Phone Service', 'Social Advertisements', 'Toilet Soaps' and 'Cars/Jeep' categories maintained their respective ranks in 2008* and 2007.
  • Compared to 2007,3 advertisers moved up maximum places to be among the Top 10 advertisers list on TV during 2008* viz. ‘ITC Ltd’,’ Vodafone Essar Ltd’ and ‘Cadburys India Ltd’.

Top New Brands advertised on TV during 2008*

  
Click here to enlarge:Top New Brands advertised on TV during 2008*  
  • ‘Virgin Mobile’, ‘Lux Strawberry Cream’ and ‘Vodafone Customer Care’ were the Top 3 new brands advertised on TV during 2008*.

Watch out for the sequel of the Newsletter which will show an in-depth analysis of advertising on TV, Which will include Growing Categories on TV, Share of National vs. Regional Channels, Print and Radio Promotion on TV and much more on TV...

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Measurement,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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