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Friday, 28th May, 2010

  
 
  Highlights: TV Advertising - Part 1  
 
  • 44% growth in TV advertising during Q1 2010 compared to Q1 2009.
  • ‘Food & Beverages’ was the top sector in overall TV advertising during Q1 2010.
  • High advertising share for ‘Toilet Soaps’ category on TV during Q1 2010.
  • ‘HUL’ was the numero one advertiser on TV during Q1 2010.
  Highlights: TV Advertising (Top 3 Sectors) - Part 2  
 
    F & B
  • 24% rise in ‘Food & Beverages’ sector advertising on TV during the 1st quarter of 2010 over Q1 2009.
  • ‘Aerated Soft Drink’ was the top category with maximum ad volumes of ‘F&B’ sector on TV during Q1 2010.
  • ‘Coca Cola India Ltd’ was the top advertiser under ‘F&B’ sector on TV during Q1 2010.
    Personal Care/Personal Hygiene
  • ‘Personal Care/Personal Hygiene’ sector has seen growth of 72% in its TV ad volumes during Q1 2010 compared to Q1 2009.
  • ‘Toilet Soaps’ category contributed the maximum in overall advertising of ‘Personal Care/Personal Hygiene’ sector on TV during Q1 2010.
  • ‘Hindustan Unilever Ltd’ leads in advertising of ‘‘Personal Care/Personal Hygiene’ brands on TV during Q1 2010.
    Services
  • 61% growth in TV ad volumes of ‘Services’ sector during Q1 2010 compared to Q1 2009.
  • High advertising share of ‘DTH Service Providers’ category under ‘Services’ sector on TV during Q1 2010.
  • ‘Tata Sky Ltd’ was the number one advertiser under ‘Services’ sector on TV during Q1 2010.
 
This week, AdEx India analyzes the advertising trends in TV during Q1 2010.
       

Snippets of Top 3 Sectors on TV

  
       

Volume Growth of F&B sector on TV during Q1 2010

  
  Click here to enlarge:
   
  • TV ad volumes of ‘F&B’ sector grew by 24% during Q1 2010 compared to Q1 2009.

Share of F&B categories on TV during Q1 2010

 

Top Advertisers of F&B sector on TV during Q1 2010

Click here to enlarge   Click here to enlarge
  • ‘Aerated Soft Drink’ with 18% share leads among the ‘F&B’ categories advertising on TV followed by ‘Milk Beverages’ and ‘Biscuits’ categories with 13% and 8% share respectively during Q1 2010.
  • Top 10 categories accounted for 74% share of overall ‘F&B’ sector advertising on TV during Q1 2010.
  • ‘Coca Cola India Ltd’, ‘Pepsi Co’ and ‘Cadburys India Ltd’ were the top 3 advertisers on TV during Q1 2010.
  • Top 10 advertisers of ‘F&B’ sector contributed 70% share on TV during Q1 2010.

Volume Growth of Personal Care/Personal Hygiene
sector on TV

 

Share of Personal Care/Personal Hygiene categories
on TV during Q1 2010
Click here to enlarge   Click here to enlarge
  • 72% rise in TV ad volumes of ‘Personal Care/Personal Hygiene’ sector on TV during Q1 2010 compared to Q1 2009.
  • ‘Toilet Sops’ category contributed the maximum i.e. 37% of overall advertising share of ‘Personal Care/Personal Hygiene’ sector on TV followed by ‘Tooth Pastes’ and ‘Fairness Creams’ with 13% and 12% share respectively.
  • Top 10 categories accounted for 90% share of overall advertising of ‘Personal Care/Personal Hygiene’ sector on TV during Q1 2010.

Top Advertisers of Personal Care/Personal Hygiene
sector on TV

  

Volume Growth of Services sector on TV during Q1 2010
Click here to enlarge   Click here to enlarge
  • ‘Hindustan Unilever Ltd’, ‘Reckitt Benckiser (India) Ltd’ and ‘Colgate Palmolive India Ltd’ the top 3 advertisers of ‘Personal Care/Personal Hygiene’ sector on TV accounted for 50% share during Q1 2010.
  • Top 10 advertisers share aggregates to 88% share of overall advertising of ‘Personal Care/Personal Hygiene’ sector on TV during Q1 2010
  • ‘Services’ sector has seen growth of 61% in its TV advertising during Q1 2010 compared to Q1 2009.

Share of categories under Services sector on TV
during Q1 2010

  

Top Advertisers of Services sector on TV

Click here to enlarge   Click here to enlarge
  • ‘DTH Service Providers’,’ ‘Properties/Real Estates’ and ‘Internet Service-General’ were the top 3 categories of ‘Services’ sector on TV during Q1 2010.
  • Top 10 categories contributed for 92% share of overall advertising of ‘Services’ sector on TV during Q1 2010.
  • ‘Tata Sky Ltd’, ‘Sun Direct TV Pvt Ltd’ and ‘Bharti Airtel Ltd’ occupied the top 3 position in the top 10 advertisers list of ‘Services’ sector on TV during the 1st quarter of 2010.
  • The Top 10 advertisers of ‘Services’ sector on TV contributed for 44% share during Q1 2010.
for more Details on the Categories covered under the Sectors

Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – B wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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