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Tuesday, 16th June, 2009
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This week, AdEx India analyzes of
the:Snapshot of TV advertising during Q1 ’09 – Part 2 |
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Volume Growth of F&B sector on TV during Q1 ‘09
- During the 1st quarter of 2009, TV ad volumes of 'F&B' sector grew by 48% compared to the same period in 2008.
Share of F&B categories on TV during Q1 ‘09
Top Advertisers of F&B sector on TV during Q1 ‘09
- 77% share of the overall 'F&B' sector advertising on TV was contributed by the Top 10 categories in Q1 '09.
- 'Aerated Soft Drink', 'Milk Beverages' and 'Chocolates' were the Top 3 categories of 'F&B' sector on TV during Jan-Mar '09'.
- More than 70% share of overall F&B sector advertising on TV was contributed by the Top 10 Advertisers.
- ‘Coca Cola India Ltd', 'Pepsi Co' and 'Cadburys India Ltd' had occupied the Top 3 ranks in the Top 10 Advertisers list of 'F&B' sector on TV. Where the Top 3 advertisers share aggregates to 37% of the 'F&B' sector TV ad pie in Q1 '09.
Volume Growth of Personal Care/Personal Hygiene sector on TV
Share of Personal Care/Personal Hygiene categories advertising on TV during Q1 ‘09
- Compared to Q1 '08, 32% growth in 'Personal Care/Personal Hygiene' sector TV ad volumes during Q1 '09.
- 93% share of the 'Personal Care/Personal Hygiene' sector was accounted by the Top 10 Categories in Q1 '09.
- 'Toilet Soaps', 'Tooth Pastes' and 'Fairness Creams' are the Top 3 categories that contributed for 66% share of 'Personal Care/Personal Hygiene' TV ad pie.
Top Advertisers of Personal Care/Personal Hygiene sector on TV
Volume Growth of Telecom/Internet Service Providers sector on TV
- 'HUL', 'Reckitt Benckiser (India) Ltd' and 'Colgate Palmolive India Ltd' were the top 3 major contributors in TV advertising of 'Personal Care/Personal Hygiene' brands, where the top 2 advertisers together accounted for 50% share during Q1 ‘09.
- During Jan-Mar '09, TV ad volumes of ‘Telecom /Internet Service Providers’ have seen a drop of 7% compared to Jan-Mar '08.
Share of Telecom/Internet Service Providers categories advertising on TV during Q1 ‘09
Top Advertisers of Telecom/Internet Service Providers sector on TV
- 'Cellular Phone Service' with 78% share leads in 'Telecom/Internet Service Providers' advertising on TV.
- At 2nd and 3rd position were 'Telecom/Internet Services' and 'Caller Tunes' categories with 12% and 6% share respectively in Q1 '09.
- ‘Bharti Airtel Ltd’ and ‘Vodafone Essar Ltd’ and ‘Bharat Sanchar Nigam Ltd’ were the top 3 advertisers of ‘Telecom/Internet Service Providers’ sector on TV during Q1 ’09.
- Top 10 Advertisers share aggregates to 92% of overall of ‘Telecom/Internet Service Providers’ sector on TV.
Watch out for forthcoming
interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media
Research)
Ad Volume is based on secondages.
Advertising spends, if any, indicate market valuation of the ad space/time
bought.
The figures should be taken only as indicative and not absolutes
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President -
Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com