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Tuesday, 12th May, 2009
Highlights :

  • 20% rise in TV advertising during the 1st quarter of 2009 compared to same period in 2008 .
  • 'F&B' sector had the maximum share of overall TV advertising during the 1st quarter of 2009.
  • 'Social Advertisement' was the Top category on TV during Jan-Mar '09.
  • 'HUL' leads in TV advertising during the 1st quarter of 2009.
  • 'LIC Jeevan Varsha' topped the list of new brands advertised on TV during Q1'09.

This week, AdEx India analyzes of the:Snapshot of TV advertising during Q1 ’09 – Part 1

Volume Growth of TV advertising during Q1 ‘09

 

Share of Sector in TV advertising during Jan – Mar’09

Click here to enlarge:of Snapshot of TV advertising during Q1 ’09 – Part 1 Click here to enlarge:of Snapshot of TV advertising during Q1 ’09 – Part 1
 
  • During the 1st quarter of 2009, TV advertising has seen a rise of 20% compared to the same period in 2008
  • Top 10 sectors contributed for 60% share in overall TV advertising during Q1 '09. 'Food & Beverages' sector leads with 17% share. ‘Personal Care/Personal Hygiene' and 'Telecom/Internet Service Providers' with 9% and 6% share were at 2nd and 3rd position in the Top 10 list of sectors on TV during this period.

Contribution of Top Categories in TV advertising during Q1 ‘09

Key Advertisers on TV during Q1 09

 
Click here to enlarge:of Snapshot of TV advertising during Q1 ’09 – Part 1 Click here to enlarge:of Snapshot of TV advertising during Q1 ’09 – Part 1
  • During the 1st quarter of 2009, 31% share was contributed by the Top 10 categories. 'Social Advertisement’, 'Cellular Phone Service' and 'Aerated Soft Drink' were the top 3 categories on TV. 5 out of the Top 10 categories on TV belonged to 'FMCG' sector and 2 were from 'Auto' sector.
  • 'HUL' maintained its 1st position on TV during the 1st quarter of 2009 and 2008.Compared to Q1 '08,3 advertisers i.e. ‘Cadburys India Ltd', 'Smithkline Beecham' and 'Procter & Gamble' had recorded a positive shift in their respective ranks to be in the Top 10 advertisers list of Q1 '09. 'Vodafone Essar Ltd' which was at 3rd position during Q1 '08 moved down to 9th position in the Top 10 advertisers list of Q1’09.
   

New Brands advertised on TV during Q1’09

 

 
Click here to enlarge:of Snapshot of TV advertising during Q1 ’09 – Part 1
  • 'LIC Jeevan Varsha', 'Mahindra Xylo' and '7 Up Natural Lemon Flavour' were the Top 3 new brands advertised on TV during the 1st quarter of 2009. Top 10 new brand list was a mix of 5 brands of 'FMCG' sector, 3 of 'Auto' sector and 2 from 'Banking/Finance/Investment' sector.
    

 
Watch out for forthcoming interesting analyses in future. (Analysis from AdEx India-A Division of TAM Media Research)
Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Siddhartha Mukherjee, Vice President - Communications, Business Head - Eikona PR Track,
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C/D, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531205, Mobile: +91 9820082516, E-mail: Siddhartha@tamindia.com, Website: www.tamindia.com
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