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Wednesday, 26th May, 2010
Highlights : overall TV advertising

  • 44% growth in TV advertising during Q1 2010 compared to Q1 2009.
  • ‘Food & Beverages’ was the top sector in overall TV advertising during Q1 2010.
  • High advertising share for ‘Toilet Soaps’ category on TV during Q1 2010.
  • ‘HUL’ was the numero one advertiser on TV during Q1 2010.
This week, AdEx India analyzes the Overall TV advertising trends during Q1 2010.

Overview of TV Advertising

      

Volume Growth of TV advertising during Q1 2010

Share of Sector in TV advertising during Q1 2010
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  • Compared to Q1 2009, TV ad volumes have seen growth of 44% during the 1st quarter of 2010.
  • ‘Food & Beverages’ was the top sector in overall TV advertising during Q1 2010. ‘Personal Care/Personal Hygiene’ and ‘Services’ followed the top sector at 2nd and 3rd position in TV advertising during Q1 2010..

Contribution of Top Categories in TV advertising during
Q1 2010

Key Advertisers on TV during Q1 2010
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  • ‘Toilet Soaps’, ‘Cellular Phone Services’ and ‘Social Advertisements’ were the top 3 categories in TV advertising during Q1 2010.
  • During Q1 2010, ‘Hindustan Unilever Ltd’, ‘Reckitt Benckiser (India) Ltd’ and ‘ITC Ltd’ were the top 3 advertisers on TV during Q1 2010.

Share of National vs. Regional Channels during Q1 2010

  
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  • During Q1 2010, TV advertising on National and Regional channels in the ratio of 50:50.

Watch out for the sequel of the Newsletter which will include micro level analysis for the Top 3 sectors advertised on TV i.e. Volume growth of the Sector on TV, Contribution of the Categories and the Key Advertisers of the Sector…
(Analysis from AdEx India-A Division of TAM Media Research)

Ad Volume is based on secondages. Advertising spends, if any, indicate market valuation of the ad space/time bought.
The figures should be taken only as indicative and not absolutes
Lydia Lopez, Senior Executive – Communications, TAM Media Research
TAM Media Research Pvt. Ltd, Mafatlal Chambers – C wing, N M Joshi Marg, Lower Parel (East), Mumbai – 400 013, India.
Tel: +91 22 66531243, Mobile: +91 9819002123, E-mail: lydia.lopez@tamindia.com, Website: www.tamindia.com
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